The path to purchase isn’t always a direct route. Shoppers face countless options along their journey, and each one forces them to make a decision before they can move forward. The biggest opportunity for many brands does not come from creating the intent to purchase in the mind of the shopper; it is the ability to turn that intent into action while in store.
More than 90 percent of initiatives fail at launch. Understanding how your shoppers make decisions at the shelf may well be the difference between success and failure.
That’s where Nielsen comes in. Not only will we help you understand who your shoppers are, but we’ll pinpoint what they’re buying, where, when and why. Then, we’ll help you reach them.
With unmatched intelligence capturing every dimension of shopper behaviour including what they do while in store and how they act, think, see and feel–we can help you understand how to market effectively along a shopper’s path to purchase.