Welcome To The News Center
News Center is our digital hub for news, perspectives from our thought leaders and updates about the company. There’s a lot to learn about Nielsen directly from Nielsen.
Why You Need an Over-The-Top Strategy Now
How do advertisers, content owners and broadcasters already well positioned in the linear TV environment take advantage of where audiences are growing?
The Science Behind What's Next™
The right data can mean the difference between guessing and knowing. Nielsen's data is backed by real science, so you won't have to wonder what's next—you'll know.