The path to purchase isn't always a direct route. Shoppers face countless options along their journey, and each one forces them to make a decision before they can move forward. Add to that multiple influencers like family, social groups and western influences—all of which introduce an intricate web of dimensions to each purchase decisions.
That's where Nielsen comes in. Not only will we help you understand who your shoppers are, but we'll pinpoint what they're buying, where, when and why. Then, we'll help you reach them.
Nielsen's ShopperLAB is a full shopper experience lab in Middle East and North Africa. It uses cutting-edge surveillance technology to measure and observe every aspect of shopper activity in a virtual, fully traceable and confidential environment. By replicating in-store behaviours, combined with new in-store concepts from planogram to point-of-sale, we are able to qualify the strongest executions without any disruption to the store.
Understanding shopper attitudes, motivations and behaviours is crucial in creating a roadmap that funnels traffic in your direction. But having data only gets you halfway to strategic planning. That's why Nielsen provides intuitive tools and analytic resources, so you can quickly identify what matters to you. With this complete picture, we’ll help you reach your consumers effectively and improve the performance of your stores, categories and brands.
A holistic view of the shopper incorporates all available tools with timely and flexible analytics layered on our base of in-market retail experience. That's our standard for measurement.
And to ensure that we deliver precise point-of-sale insights, we're constantly upgrading our solutions. We also have deep-rooted relationships with retailers and manufacturers that yield powerful insights for connecting consumer demand with what shoppers buy.