The Nielsen Company Reports Second Quarter 2007 Results

New York, US and Haarlem, The Netherlands - August 16, 2007– The Nielsen Company B.V., a leading global information and media company, today announced its financial results for the second quarter and the six months ended June 30, 2007.

Reported revenues for the second quarter were $1,169 million, an increase of 15% over the pro forma*  revenues for second quarter 2006 of $1,016 million.  Excluding the impact of currency fluctuations and a deferred revenue adjustment in 2006, second quarter revenues increased 5%.  Reported revenues for the six months ended June 30, 2007 were $2,241 million, up 11% over the pro forma** revenues for the six months ended June 30, 2006 of $2,019 million. Excluding the impact of currency fluctuations and the deferred revenue adjustment from 2006, revenues for the first half increased 5%.  The second quarter and first half 2006 pro forma** revenues included the deferred revenue adjustment of $63 million.

Reported operating income for the second quarter of 2007 was $100 million compared to pro forma* operating income of $45 million in the second quarter 2006.  The second quarter 2007 results were negatively impacted by $36 million in restructuring costs and $9 million in Nielsen//NetRatings deal related costs and payments in connection with compensation agreements and recruiting expense for certain corporate executives.  The second quarter pro forma* 2006 results were impacted by $63 million from the deferred revenue adjustment and $5 million in restructuring costs.

First half reported operating income was $156 million compared to pro forma** operating income for the first half of 2006 of $107 million.  The first half 2007 results were negatively impacted by $55 million in restructuring charges and $20 million in Nielsen//NetRatings deal related costs and payments in connection with compensation agreements and recruiting expenses for certain corporate executives.  The first half pro forma** 2006 operating income of $107 million was impacted by $63 million from the deferred revenue adjustment and $7 million in restructuring costs.

Covenant earnings before interest, taxes, depreciation and amortization and other adjustments permitted under our senior secured credit facilities (“Covenant EBITDA”) was $1,175 million for the twelve month period ended June 30, 2007.  Covenant EBITDA is a non – GAAP measure.  Refer to page 5 for a reconciliation of loss from continuing operations for the twelve month period ended June 30, 2007 to Covenant EBITDA.

Finances

As of June 30, 2007, total debt was $7.89 billion, and cash balances were $514 million.  Capital expenditures were $113 million from January 1, 2007 to June 30, 2007 compared with $18 million in the Successor period from May 24, 2006 to June 30, 2006 and $69 million in the Predecessor period from January 1, 2006 to May 23, 2006.

Conference Call and Webcast

The Nielsen Company will hold an earnings conference call, hosted by The Nielsen Company’s Chief Financial Officer Brian J. West at 9:00 a.m. U.S. Eastern Daylight Time (EDT) on Thursday, August 16, 2007.  The call will be audio-webcast live at www.nielsen.com, and an archive will be available on the website after the call.  In addition, a link to the company’s financial report has been posted at www.nielsen.com.

Forward-looking Statements

This news release includes information that could constitute forward-looking statements made pursuant to the safe harbor provision of the Private Securities Litigation Reform Act of 1995. These statements may be identified by words such as ‘expect’, ‘should’, ‘could’, ‘shall’ and similar expressions. These statements are subject to risks and uncertainties, and actual results and events could differ materially from what presently is expected. Factors leading thereto may include without limitations general economic conditions, conditions in the markets Nielsen is engaged in, behavior of customers, suppliers and competitors, technological developments, as well as legal and regulatory rules affecting Nielsen’s business. This list of factors is not intended to be exhaustive. We assume no obligation to update any written or oral forward-looking statement made by us or on our behalf as a result of new information, future events or other factors.

About The Nielsen Company

Nielsen is a global information and media company with leading market positions and recognized brands in marketing information (ACNielsen), media information (Nielsen Media Research), business publications (Billboard and The Hollywood Reporter) and trade shows. The privately held company is active in more than 100 countries, with headquarters in New York, USA, and Haarlem, the Netherlands.

NOTE: Additional detail regarding results (tables, etc.), can be found in the PDF download version of this release.

*The unaudited pro forma presentation for three months ended June 30, 2006 reflects the Predecessor period from April 1, 2006 to May 23, 2006 preceding the Valcon Acquisition adjusted to reflect the pro forma effect of the Valcon Acquisition and its related financing as if it had occurred on January 1, 2006.

**The unaudited pro forma presentation for the six months ended June 30, 2006 reflects the Predecessor period from January 1, 2006 to May 23, 2006 preceding the Valcon Acquisition adjusted to reflect the pro forma effect of the Valcon Acquisition and its related financing as if it had occurred on January 1, 2006.

Management believes this is the most meaningful way to comment on the results of its operations.  The pro forma financial information is not necessarily indicative of the results of operations had the acquisition occurred on January 1, 2006 or the results of operations that may be obtained in the future.

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