Nielsen Releases High Definition TV (HDTV) Household Estimates for Total U.S. and Local People Meter Markets

DMA Media Related Universe Estimates Also Reported

October 30 , 2007- New York, NY –  The Nielsen Company today announced that 13.7% of TV households in the U.S. are equipped with an HD television and HD tuner capable of receiving signals in HD (HD Capable), while 11.3% are equipped with an HD television and HD tuner and receive at least one HD network or station (HD Receivable).   (For all charts and tables concering this release, please refer to full PDF download of release.)

Los Angeles has the highest penetration of HD Capable homes (20.4%) and New York has the highest penetration of HD Receivable homes (17.5%). Nielsen also reports that among U.S. Hispanic or Latino households, 10.4% are HD Capable and 8.2% are HD Receivable. Among African-American households, 8.1% are HD Capable and 6.9% are HD Receivable. The following table displays the High Definition (HD) Television Household Estimates for the Total U.S. and Local People Meter markets. (See chart titled "High Definition (HD) Television Household Estimates November 2007"in full PDF download of release.)

Nielsen’s HDTV household estimates are based on Nielsen samples and are updated four times a year. The HDTV estimates are based on in-home collection by Nielsen's Field staff in metered samples and are currently limited to National and Local People Meter samples. Nielsen plans to release HDTV household estimates for the remaining Area Probability Set-Meter markets in February 2008. Nielsen also plans to release HDTV household estimates for Telephone Frame Meter Markets although the timeline for this release has not yet been finalized.      

DMA Media Related Universe Estimates
Nielsen also released media-related household estimates for its 210 local television markets, also called Designated Market Areas (DMAs). The DMA media-related household estimates include Cable, Digital Cable, Cable and/or ADS, ADS, DBS, 2+ Operable Sets, VCR, DVD and DVR.  For more detailed information on these media-related household estimates, visit:
http://www.nielsenmedia.com/nc/nmr_static/docs/Nov2007DMA_Media_UEs.xls

About The Nielsen Company

The Nielsen Company is a global information and media company with leading market positions and recognized brands in marketing information (ACNielsen), media information (Nielsen Media Research), online intelligence (NetRatings and BuzzMetrics), trade shows and business publications (Billboard, The Hollywood Reporter, Adweek). The privately held company is active in more than 100 countries, with headquarters in Haarlem, the Netherlands, and New York, USA. For more information, please visit www.nielsen.com

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