Coors Field Is The World Series Champion, According to Nielsen

New York, NY- November 19, 2007–The Boston Red Sox may have won the World Series ball game, but Coors Field won the World Series sponsorship game, The Nielsen Company said today. Using a new digital measurement system, Nielsen Sports reported that during Game 2 at Fenway Park and Game 4 at Coors Field of the 2007 World Series:

• Coors Field delivered 2.4 billion gross sponsorship impressions during Game 2 for the top five sponsors, while Fenway Park delivered 791,000 gross sponsorship impressions for its top five sponsors.
• Fenway Park consistently delivered center-of-screen location presence for the top five sponsors while the Coors Field locations were more diversified.
• General Motors achieved high sponsorship visibility in both stadiums, not only in terms of its number of televised sponsorship impressions, but also by garnering nearly triple the on-screen sizing presence than that of the other sponsors.
• As expected, Coors Field performed well in Game 4 due to its naming rights, particularly by leveraging its fixed home plate signage.
• Gatorade and New Era leveraged the dug-out just as effectively as a home plate location in terms of their gross impressions and logo sizes on-screen.

(Refer to Table "2007 World Series Results" in Full PDF Download version of this release).

“In-stadium advertising, which is a $9 billion business, is becoming an increasingly important way for advertisers to reach viewers, as Coors Field demonstrated in the World Series,” said Ann Marie Dumais, Senior Vice President, Sales and Marketing for Nielsen Ventures . “But this advertising is only valuable to advertisers if it can be measured. Nielsen Sports is able to provide additional insight that was not previously possible. Our new coding platform has been in development for years and our engineers are proud that it has achieved a Nielsen-quality standard for commercial usage. This is a significant milestone for Nielsen Sports and its clients.”

The digital recognition program measures streaming video in real time, not only for the presence of logos, but also their size and location on-screen. It is currently being introduced on a custom basis and will be launched into the Nielsen Sponsorship Scorecard service starting in March 2008 with Major League Baseball.

About The Nielsen Company

The Nielsen Company is a global information and media company with leading market positions and recognized brands in marketing information (ACNielsen), media information (Nielsen Media Research), online intelligence (NetRatings and BuzzMetrics), trade shows and business publications (Billboard, The Hollywood Reporter, Adweek). The privately held company is active in more than 100 countries, with headquarters in Haarlem, the Netherlands, and New York, USA. For more information, please visit, www.nielsen.com.

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