Bruce Haymes to Lead Nielsen Digital Media Manager
New York, NY – January 24, 2008- The Nielsen Company today announced that Bruce Haymes, formerly Corporate Vice President, Business Affairs at Time Warner Cable, Inc. has joined the company to lead Nielsen Digital Media Manager, a new service that will enable companies to monitor, manage and profit from the distribution of traditional media content on the Internet.
As Senior Vice President, Product Leader – Digital Media, Haymes will be responsible for all aspects of the Nielsen Digital Media Manager, including developing strategy and marketing plans, integrating existing Nielsen assets and technical expertise, and implementing a rollout across all media segments. Haymes also will oversee the company’s relationship with Digimarc Corporation in the development of Nielsen’s offering.
Nielsen announced its Digital Media Manager service in December, 2007 and the Company expects to launch a commercial version by mid-year.
“Bruce Haymes brings outstanding business development and leadership experience to this new venture,” said Jim O’Hara, President Media Product Leadership for The Nielsen Company, to whom Haymes will report. “He has a strong background and expertise in corporate development, law, strategy and venture investment along with a keen understanding of the media industry. As we launch Nielsen Digital Media Manager and offer important new ways to measure and manage video content on the Internet, his talents will serve clients well.”
Prior to Time Warner Cable, Haymes held several leadership roles for PanAmSat Corporation, including Senior Vice President, Corporate and Strategic Development, Leader PanAmSat New Ventures, and Vice President, Associate General Counsel. Before PanAmSat, he worked as an attorney for several leading law firms in New York including Chadbourne & Parke LLP and Morrison & Foerster LLP.
He earned a BA in Economics from Tufts University and his law degree from George Washington University National Law Center.
About The Nielsen Company
The Nielsen Company is a global information and media company with leading market positions and recognized brands in marketing information (ACNielsen), media information (Nielsen Media Research), online intelligence (NetRatings and BuzzMetrics), trade shows and business publications (Billboard, The Hollywood Reporter, Adweek). The privately held company is active in more than 100 countries, with headquarters in Haarlem, the Netherlands, and New York, USA. For more information, please visit www.nielsen.com.
