Mobile Internet Extends The Reach Of Leading Internet Sites By 13%

Nielsen launches TotalWeb as the first cross-platform Internet measurement service to report total Internet audiences;

New York and San Francisco, CA – May 1, 2008 - The Nielsen Company today reported that mobile Internet extends the audience reach of many leading Internet sites by an average of 13 percent over home PC traffic alone. For some categories, such as weather and entertainment, the extended reach can be even greater.

The cross-platform insights come from TotalWeb, a new report from Nielsen that integrates data from Nielsen Mobile and Nielsen Online to show the unduplicated, unique audience for more than 200 leading Internet sites across the PC and mobile Internet space. Nielsen’s data show that for many Internet publishers, mobile Internet increases the overall size of their audience.
Specifically, the data show – by category – how mobile traffic increases, or “lifts,” Internet audience levels. Weather sites get a strong lift from mobile, meaning there are people who access the sites over their phone but not over their home PC, while shopping sites have a mostly duplicated audience, meaning that mobile users who access shopping sites on their phone likely also do so over their home PC.

For complete data and analysis, read the Full PDF Download version of the release.

About The Nielsen Company

The Nielsen Company is a global information and media company with leading market positions and recognized brands in marketing information (ACNielsen), media information (Nielsen Media Research), online intelligence (NetRatings and BuzzMetrics), trade shows and business publications (Billboard, The Hollywood Reporter, Adweek). The privately held company is active in more than 100 countries, with headquarters in Haarlem, the Netherlands, and New York, USA. For more information, please visit www.nielsen.com.

 

 

# # #