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May 8 , 2008
Social Networking Going Mobile, Nielsen Finds
A growing number of mobile phone subscribers worldwide are taking online social networking to the streets, research conducted by The Nielsen Company reveals. The findings, released by Nielsen Mobile, a service of The Nielsen Company, show that the U.K. leads Europe in mobile social networking on a percentage basis -- with the U.S. boasting comparable numbers.
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May 5 , 2008
Product Placements Rose 6% in First Quarter, Nielsen Reports
The Nielsen Company today reported that product placements for the first quarter of 2008 rose 6% on primetime programming for the 11 measured networks on broadcast and cable television .
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May 1 , 2008
Mobile Internet Extends The Reach Of Leading Internet Sites By 13%
The Nielsen Company today reported that mobile Internet extends the audience reach of many leading Internet sites by an average of 13 percent over home PC traffic alone. For some categories, such as weather and entertainment, the extended reach can be even greater.
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