Nielsen Names Mitchell Habib Executive Vice President, Global Business Services

New York, NY and Haarlem, the Netherlands– March 5, 2007 – Mitchell J. Habib has been named Executive Vice President, Global Business Services, The Nielsen Company. The announcement was made today by David L. Calhoun, Chairman and Chief Executive Officer of The Nielsen Company, to whom Habib will report.

In this newly created position, Habib, 46, will have worldwide responsibility for all operational and information technology functions at Nielsen. This includes systems that support information development and delivery to Nielsen’s global client base as well as applications, IT infrastructure and facilities associated with day-to-day operations of the company.

Previously, Habib served as Chief Information Officer (CIO) for Citigroup’s North America Consumer Businesses and, before that, as CIO for Citigroup’s North America Credit Cards Division. Before joining Citigroup, Habib served as Chief Information Officer for several major divisions at General Electric -- Director of Global Maintenance Technologies at Ryder and Director of Sales Administration, Distribution and Information Technology at pharmaceutical company Goldline Labs.

“Mitchell Habib brings to Nielsen considerable technical expertise and an extraordinary track record of success in helping complex global companies implement best-in-class, client-focused systems and operations,” said Calhoun. “His knowledge, experience and commitment to continuous improvement will have a vital role as we transition to a single, integrated operating company that provides better service to its clients.”

About The Nielsen Company

The Nielsen Company is a global information and media company with leading market positions and recognized brands in marketing information (ACNielsen), media information (Nielsen Media Research), business publications (Billboard, The Hollywood Reporter, Adweek), trade shows and the newspaper sector (Scarborough Research). The privately held company has more than 42,000 employees and is active in more than 100 countries, with headquarters in Haarlem, the Netherlands, and New York, USA. For more information, please visit, www.nielsen.com.

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