Nielsen Finance LLC and Nielsen Finance Co. Extend Exchange Offer for 12.5% Senior Subordinated Discount Notes due 2016

NEW YORK, August 30, 2007 – Nielsen Finance LLC and Nielsen Finance Co. (the “Issuers”), both subsidiaries of The Nielsen Company B.V., announced today that they have extended their offer to exchange up to $1,070,000,000 aggregate principal amount of 12.5% Senior Subordinated Discount Notes due 2016 (the “Notes”) that have been registered under the Securities Act of 1933 for a like principal amount of the Issuers outstanding, unregistered Notes, to 5:00 p.m., New York City time, on Friday, September 14, 2007, unless further extended. The exchange offer had been scheduled to expire at 5:00 p.m., New York City time, on Thursday, August 30, 2007.

The terms and conditions of the exchange offer are set forth in the Issuers’ prospectus dated August 1, 2007.

As of 5:00 P.M., New York City time, on August 30, 2007, the Issuers have been advised that $1,065,000,000 aggregate principal amount, or 99.53%, of the Notes have been tendered.

This press release does not constitute an offer to exchange the Issuers’ registered Notes for its outstanding, unregistered Notes or the solicitation of an offer to exchange. Any such offer will be made only by means of a prospectus. Copies of the prospectus and related documents may be obtained from Deutsche Bank AG, London Branch Winchester House, 1 Great Winchester Street, London, EC2N 2DB, Attn: Trust & Securities Services (TSS) Tel: 44 207 547 5000, Fax: 44 207 547 5001, email: xchange.offer@db.com.

Forward Looking Statements

This news release includes information that could constitute forward-looking statements made pursuant to the safe harbor provision of the Private Securities Litigation Reform Act of 1995. These statements may be identified by words such as ‘expect’, ‘should’, ‘could’, ‘shall’ and similar expressions. These statements are subject to risks and uncertainties, and actual results and events could differ materially from what presently is expected. Factors leading thereto may include without limitations general economic conditions, conditions in the markets Nielsen is engaged in, behavior of customers, suppliers and competitors, technological developments, as well as legal and regulatory rules affecting Nielsen’s business. This list of factors is not intended to be exhaustive. We assume no obligation to update any written or oral forward-looking statement made by us or on our behalf as a result of new information, future events or other factors.

About The Nielsen Company

The Nielsen Company is a global information and media company with leading market positions and recognized brands in marketing information (ACNielsen), media information (Nielsen Media Research), online intelligence (NetRatings and BuzzMetrics), trade shows and business publications (Billboard, The Hollywood Reporter, Adweek). The privately held company is active in more than 100 countries, with headquarters in Haarlem, the Netherlands, and New York, USA. For more information, please visit www.nielsen.com

 

# # #