News Release Archive 2007

2008 NEWS Releases

2006 NEWS Releases

2005 NEWS Releases

December 20 , 2007
U.S. Advertising Spending Drops –0.1% for First Three Quarters of 2007, Nielsen Reports
The Nielsen Company today reported that advertising spending for the first three quarters of 2007 decreased –0.1% over the same period last year, with Internet continuing to demonstrate the strongest performance (+15.9%) of any category.
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December 20 , 2007
Nielsen Finds Shifts in Political Giving Among Top Voter Segments
Eight of the ten demographic segments most likely to contribute to a Presidential campaign, which include the most affluent, influential and well-educated voters, made a majority of their contributions to Democratic candidates during the first half of 2007, according to a recent analysis by the Nielsen Company using data from its lifestyle segmentation system and Federal Elections Commission reports. This is up from four of the top ten segments during the same period in 2003.
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December 19 , 2007
Nielsen and INVIDI Technologies in Agreement to Advance Measurement of Targeted TV Ads
The Nielsen Company and INVIDI Technologies Corporation today announced a multi-year agreement to share data and explore ways to measure personalized television ads targeted at specific viewers.
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December 18 , 2007
No More Cigarettes and Dessert?
As revelers smoke their last cigarettes and overindulge in their last holiday meal this New Year’s Eve, retailers will be gearing up to sell more anti-smoking and diet aids in January than at any other point in the year. According to The Nielsen Company, U.S. consumers are expected to purchase more than $61 million in anti-smoking and smoking alternative products and more than $46 million in nutritional diet aids in January.
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December 17 , 2007
“Good Value” Is the Top Influencer of U.S. Grocery Store Choice, Nielsen Reports
Good value is the most important factor in determining where global consumers spend their grocery dollars, according to a study by The Nielsen Company. Sixty percent of U.S. consumers rank “good value for money” as the most important consideration when choosing a grocery store; eighty-five percent of global consumers agree.
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December 13 , 2007
Confidence Dips Globally, With Over a Quarter of the World’s Consumers Cautious About a 2008 Recession: Nielsen
According to the latest Global Consumer Confidence Study conducted by The Nielsen Company, more than a quarter of global consumers expect a global recession in 2008, resulting in a dip in confidence in 21 of the 48 markets Nielsen surveyed.
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December 12 , 2007
Nielsen to Provide Ratings for Programming on HBO’s Subscription Video On Demand Services: HBO On Demand and Cinemax On Demand
The Nielsen Company and HBO announced that Nielsen will begin measuring the programming available on HBO's subscription video on demand (SVOD) services – HBO On Demand and Cinemax on Demand – making HBO the first company to receive television ratings for its on-demand offerings.
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December 11 , 2007
The Nielsen Company Issues Top Ten U.S. Lists for 2007
Today The Nielsen Company released a year-end look at the most popular trends among Americans during 2007.
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December 10 , 2007
Nielsen Says 43% More U.S. Viewers Recognize Brands Placed Within “Emotionally Engaging” TV Programs
Products placed within “emotionally engaging” TV programs are recognized on average by 43% more U.S. viewers, The Nielsen Company today disclosed in the company’s most recent issue of Consumer Insight, an online news report that connects and integrates information across The Nielsen Company.
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December 5 , 2007
Nielsen and Digimarc Launch Service To Identify and Manage Internet Distribution of Media Content
The Nielsen Company and Digimarc Corporation (NASDAQ: DMRC) today announced a new service – Nielsen Digital Media Manager – that will enable media companies, social networks, peer-to-peer services and user generated content sites to monitor and manage the distribution of media content across the Internet.
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December 5 , 2007
Nielsen to Fund The Council For Research Excellence into 2008
The Nielsen Company today announced that it will provide an additional $2.5 million to the Council for Research Excellence (CRE), enabling this independent forum of Nielsen clients to conduct its own methodological research on video audience measurement into 2008.
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December 4 , 2007
Jacques Blanchard Joins Nielsen’s BASES Service as Key Advisor
The Nielsen Company today announced that it has retained Jacques Blanchard as an adviser for its BASES service, the world’s foremost provider of pre-market consumer insights for marketers of consumer package goods. Blanchard will advise on strategy and product development.
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December 4 , 2007
Younger Viewers Work Harder To Catch Up On Their Favorite Shows, Nielsen Says
Younger adult viewers are two-and-a-half times more likely than older viewers to be technologically proactive in catching up on television shows they missed, a new study by The Nielsen Company indicated today. The same study reported that more than half of older viewers will do nothing or wait for reruns if they miss an episode.
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December 3 , 2007
35% of U.S. Tweens Own a Mobile Phone, According to Nielsen
The Nielsen Company today released the findings of an in-depth study on the mobile media and cross media behavior of U.S. “tweens” (ages 8-12). The report estimates that: 35% of tweens own a mobile phone, 20% of tweens have used text messaging, and 21% of tweens have used ring and answer tones.
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December 3 , 2007
The Nielsen Company Names Mitch Barns President of Nielsen Greater China
The Nielsen Company today announced that Mitch Barns has been named President of Nielsen Greater China. Barns will report directly to David Calhoun, Chairman and Chief Executive Officer of The Nielsen Company, and will serve on Nielsen’s Executive Committee.
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November 26 , 2007
Millennial Consumers Seek New Tastes, Willing to Pay a Premium for Alcoholic Beverages
Millennial consumers (21 – 30 year olds) and their thirst for new experiences have a clear impact on their alcoholic beverage choices, according to a new study by The Nielsen Company. In the most comprehensive study to date of the alcoholic beverage preferences of the U.S. Millennial generation, Nielsen finds that Millennial consumers frequently seek new tastes and are willing to pay a premium for alcoholic beverages.
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November 20 , 2007
Convenience, Not Price, Drives Online Holiday Shopping, According to Nielsen Online Pre-Holiday Survey
Nielsen Online, a service of The Nielsen Company, reported today that online shopping’s primary appeal is the convenience it offers. In an online survey fielded by Nielsen Online, out of nearly 1,000 respondents, 81 percent indicated that the ability to shop anytime during the day was why they chose to shop online during the holiday season.
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November 19 , 2007
Coors Field Is The World Series Champion, According to Nielsen
The Boston Red Sox may have won the World Series ball game, but Coors Field won the World Series sponsorship game, The Nielsen Company said today.
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November 16 , 2007
The Nielsen Company Names Greg Farrar President of Nielsen Business Media
The Nielsen Company today announced that Greg Farrar, a 20-year Nielsen veteran, has been named President of Nielsen Business Media, effective immediately. Farrar will continue to report directly to David Calhoun, Chairman and Chief Executive Officer for The Nielsen Company.
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November 14 , 2007
The Nielsen Company Reports Third Quarter 2007 Results
The Nielsen Company B.V., a leading global information and media company, today announced its financial results for the third quarter and the nine months ended September 30, 2007. Reported revenues for the third quarter were $1,188 million, an increase of 11% over revenues for third quarter 2006 of $1,070 million.
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November 6 , 2007
Spanish-Language Ad Spending Remains Strong, Nielsen Reports
Total ad spending in Spanish-Language media for the first half of 2007 reached $2.87 billion, reporting a 2.3% increase over the same time period last year, according to Nielsen Monitor-Plus, the leading provider of competitive advertising information, and a service of Nielsen.
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October 30, 2007
Nielsen Releases High Definition TV (HDTV) Household Estimates for Total U.S. and Local People Meter Markets
The Nielsen Company today announced that 13.7% of TV households in the U.S. are equipped with an HD television and HD tuner capable of receiving signals in HD (HD Capable), while 11.3% are equipped with an HD television and HD tuner and receive at least one HD network or station (HD Receivable).
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October 30, 2007
Jericho Monster Wins Hey! Nielsen’s “Top TV Blog” Contest
Jericho Monster (jerichomonster.blogspot.com) is the winner of Hey! Nielsen’s “Top TV Blog” contest, The Nielsen Company announced today. Hey! Nielsen, the company’s new social networking website for entertainment enthusiasts, conducted the contest among its members from Date to Date. Altogether members of the Hey! Nielsen community (heyNielsen.com) voted for over 80 blogs that focus on television in the US and Canada.
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October 24, 2007
The Nielsen Company and Google Establish Strategic Relationship
The Nielsen Company and Google (NASDAQ: GOOG) announced today that the companies have established a multi-year, strategic relationship. As a first step, the relationship leverages Nielsen’s experience in television audience measurement to bring demographic data to the Google TV Ads™ advertising platform. By combining Nielsen demographic data with aggregated set-top box data, Google can provide advertisers and agencies with comprehensive information to help them create better ads for viewers and maximize the return on their advertising spending.
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October 18, 2007
Nielsen Signs Agreement with Eureka! Ranch to Expand Innovation Consulting
The Nielsen Company today announced an agreement between BASES, Nielsen’s forecasting and consulting service for new products, and Eureka! Ranch Technology, Ltd, a consulting firm specializing in new product innovation, to offer clients an integrated approach to identifying, developing, and optimizing new products.
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October 18, 2007
African-American TV Usage and Buying Power Highlighted By Nielsen
The Nielsen Company today released more insights into television viewing behavior and shopping preferences among African-Americans. The latest information, which includes insights into the shopping preferences of the African-American consumer (a buying power expected to reach $1.1 trillion by 2012), as well as television viewing trends (top ranked TV programs from the 2006-07 season) can be found at the Consumer Insight link on the Nielsen.com home page:  http://www.nielsen.com/consumer_insight.
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October 18, 2007
Nielsen and Tata Consultancy Services Reach Agreement in Principle For IT & Operations Support Services Worldwide
The Nielsen Company and Tata Consultancy Services (TCS), a leading IT services, business solutions and outsourcing organization, announced today they have reached an agreement in principle for outsourcing a portion of Nielsen’s Information Technology (IT) and Operations functions worldwide. Nielsen and TCS are in negotiations on a definitive agreement which they expect to execute in the near future. Under the proposed ten-year agreement, valued at approximately $US1.2 billion, TCS will assume responsibility for important IT and Operational processes and help Nielsen integrate and centralize multiple systems, technologies and processes on a global scale. TCS also will assume responsibility for certain Finance and Human Resource business processes, which will be executed on new BPO platforms built by TCS.
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October 17, 2007
Nielsen Reports Television Tuning Remains at Record Levels
The Nielsen Company reported today that television tuning during the 2006-2007 television year (September 18, 2006 to September 23, 2007) remained at the record levels set the previous year. Viewing nearly reached the record levels of a year ago, and the number of homes with Digital Video Recorders (DVRs) more than doubled.
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October 17, 2007
ESPN and Nielsen to Measure How Consumers Interact with Different Media
ESPN, Inc. and The Nielsen Company today announced a ground-breaking collaboration to measure how consumers use media across a variety of platforms including television, the Internet and digital mobile devices. With its TV network available in 93 million households and approximately 18 million unique Web users per month, ESPN will work with Nielsen, to develop a new model for cross-media measurement. This will enable buyers and sellers of television advertising to understand more completely the interaction of new digital platforms with traditional television viewing.
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October 15, 2007
Mitt Romney Is Still “The Leader of The Pack” in Campaign Advertising, Nielsen Reports
So far this year, Republican Presidential Candidate Mitt Romney has placed more political ads than any other two presidential candidates combined, The Nielsen Company reported today. Altogether, Romney placed 11,595 political ads from January 1 to October 10, 2007, compared to 5,975 for Bill Richardson and 4,600 for Barack Obama, the two runners-up.
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October 15, 2007
Nielsen Launches New Internet and Mobile Measurement Services
The Nielsen Company today announced that it has launched two new Internet and mobile measurement services—Nielsen Online and Nielsen Mobile—that build on the company’s leadership positions in both sectors and further enable it to provide clients with an integrated, comprehensive suite of measurement capabilities.
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October 12, 2007
Nielsen Launches “Demowatch,” Enabling U.S Advertisers to Monitor Demographic Guidelines
The Nielsen Company today launched DemoWatch, a new feature of its web-based commercial tracking service KeepingTrac that will enable advertisers to monitor demographic composition of their advertising audiences.
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October 11, 2007
Jaarbeurs to become full owner of VNU Exhibitions Europe
Jaarbeurs (Holding) BV has reached an agreement in principle with The Nielsen Company to acquire Nielsen’s 50% of the shares in VNU Exhibitions Europe. In doing so, Jaarbeurs will become the full owner of the company, which organizes 60 national and international fairs annually.
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October 9, 2007
The Hollywood Reporter and Billboard Honor The 25 Most Powerful Hispanic Women in The Entertainment Industry
The Hollywood Reporter and Billboard today announced and honored the 25 most powerful Hispanic women in the entertainment industry at the first annual “Hispanic Women in Entertainment” breakfast, held this morning at the Hollywood Roosevelt Hotel. Attendees included the “The 25 Most Powerful” as well as executives, celebrities and influencers from across the entertainment industry.
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October 8, 2007
Jeffrey Bewkes, Michael Eisner, Norman Pearlstine, Sumner Redstone & Russell Simmons Among Keynotes at The Nielsen Company and The Dow Jones & Company’s Inaugural Media and Money Conference
Dow Jones & Company and The Nielsen Company today announced the lineup of keynote speakers for their groundbreaking Media and Money conference (www.MediaandMoneyconference.com), taking place November 7-8, 2007 at the Grand Hyatt Hotel in New York. Following welcome remarks by Dow Jones CEO Richard Zannino and Nielsen CEO David Calhoun, other industry leaders will offer marquee insights into emerging investment opportunities at the intersection of media, entertainment and Wall Street.
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October 3, 2007
HDTV Customers Are Happy with Picture Quality, Less Enthusiastic About Programming Options, Nielsen Finds
High definition (HD) television owners are much more satisfied with the picture quality of HD television than they are with the amount or selection of HD programming, The Nielsen Company reported today. According to Nielsen Media Research’s 2007 High Definition Survey, 85 percent of HD owners gave a 4 or 5 rating (with 5 meaning “excellent” and 1 meaning “poor”) for picture quality but only 39 percent provided the same rating for programming selection.
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October 1, 2007
Word-of-Mouth the Most Powerful Selling Tool: Nielsen Global Survey
Despite an ever-expanding array of advertising platforms and sources, consumers around the world still place their highest levels of trust in other consumers, according to a recent global Nielsen Internet survey.
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September 27, 2007
The Nielsen Company Launches Diabetes*Buzz™ and Healthcare Marketing Mix
The Nielsen Company announced today the launch of Diabetes*Buzz™ and Healthcare Marketing Mix, two new services of NielsenHealth that bring together the capabilities of Nielsen’s broad array of health-related services. These products were developed to meet the needs of pharmaceutical and OTC product manufacturers, healthcare retailers such as large pharmacy chains, healthcare provider organizations, and advertising agencies engaged in healthcare media.
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September 27, 2007
The In-Store Marketing Institute and The Nielsen Company Mark Key Milestones on Path Towards a Global Ratings Metric on In-Store Marketing
The Nielsen Company and the In-Store Marketing Institute, in collaboration with the P.R.I.S.M. Consortium of leading retailers, manufacturers and media agencies, today announced substantial progress in a breakthrough project that will make stores a measurable marketing medium. After reaching key research milestones, Nielsen In-Store will syndicate the data in 2008, giving retailers and manufacturers exhaustive intelligence that will help them rethink in-store marketing to improve the shopper experience.
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September 26, 2007
Nielsen to Report U.S. Ratings for MTV Tr3´s on Its Spanish-Language Broadcast Service
The Nielsen Company and MTV Tr3´s today announced that they have reached an agreement to report program ratings in Nielsen’s U.S. Hispanic broadcast service, known as the Nielsen Television Index Hispanic (NTIH) Service. This is the first time that MTV Tr3´s’ ratings have been externally reported. MTV Tr3´s is a bilingual television network carried via both a dual feed cable network and a list of broadcast stations across the country, delivering coverage of more than 51% of US Hispanic TV households.
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September 26, 2007
Nielsen Begins Largest Ever Expansion of Its National U.S. Television Ratings Panel
The Nielsen Company said today that it will triple the size of its National People Meter (NPM) television ratings panel by 2011, further increasing the precision of its national television ratings and providing more flexibility for measuring non-traditional television viewing. Nielsen’s NPM panel, which now encompasses about 12,000 U.S. households and 35,000 people, will increase to 37,000 homes and 100,000 people.
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September 25, 2007
Nielsen to Report U.S. Ratings for GolTV on Its Spanish-Language Cable Service
The Nielsen Company and GolTV, the 24-hour soccer cable channel, today announced that they have reached an agreement to report program ratings in Nielsen’s U.S. Hispanic cable service, known as the Nielsen Homevideo Index Hispanic (NHIH) Service.
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September 24, 2007
Adweek & JWT Survey Reveals Disconnect Between Madison Ave. and Main Street
Adweek and JWT today announced the results of the “Ad Industry Perception Survey,” an extensive assessment drawing the line between the media-created perception of the industry and the real opinions held by American adults. The complete survey results appear in the most recent issue of Adweek and on www.adweek.com.
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September 24, 2007
Nielsen Unveils Hey! Nielsen
The Nielsen Company today began the public beta testing of Hey! Nielsen, an online social network site for a diverse range of pop culture enthusiasts who are eager to make their voices heard to Nielsen clients and other decision-makers in the entertainment industry. Developed with Affinitive, a pioneer and leader in word-of-mouth (WOM) and social media marketing solutions, Hey! Nielsen could be an effective mechanism for Nielsen to explore – and define – a wide variety of experimental media and marketing research.
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September 20, 2007
Nielsen to Introduce Fully Electronic Television Ratings Measurement to 38 Additional Markets
The Nielsen Company today announced a timetable to introduce electronic Local People Meters (LPMs) to 38 additional markets by 2011, bringing to 56 the number of local markets that will by 2011 have television ratings derived from the most advanced television ratings technology. All the 38 markets identified today are currently measured by a combination of Set Meters and handwritten Diaries.
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September 20, 2007
U.S. Advertising Spending Declines 0.5% in First Half 2007, Nielsen Reports
The Nielsen Company today reported that advertising spending for the first half of 2007 was down 0.5% over the same period last year, with Internet spending showing the strongest performance (+23.2%) of any category.
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September 19, 2007
Nielsen Expands Outreach to Latino Communities
In recognition of Hispanic Heritage Month, The Nielsen Company will be expanding its on-going outreach to the Hispanic community in television markets throughout the United States. With new, electronic Local People Meter (LPM) Technology deployed in the top 13 media markets, Nielsen is engaging Latino communities to explain who Nielsen is, and how the TV ratings service assures the most accurate measure of TV viewing behavior so that “every view counts.”
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September 17, 2007
MW-50: Mediaweek Names the Most Influential Executives Shaping the Future of Media
Mediaweek today announced honorees in the first annual MW-50, a list recognizing new media innovators, across all media disciplines, who drive revenue, establish standards, create new models and generate buzz.  The complete list is available in the September 17 issue of Mediaweek and online at www.mediaweek.com/spotlight.
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September 12, 2007
Majority of Americans Believe Pressure to Look Good Escalating
In a society where beauty and celebrity is an obsession, two-thirds of U.S. consumers agree that the pressure to look good is much greater now than ever before, according to a global beauty survey by The Nielsen Company. Nielsen’s research also indicates global approval of the “metrosexual” male, with the majority of consumers worldwide agreeing that it is acceptable for men to spend time and money enhancing their appearance.
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September 11, 2007
Nielsen Announces Executive Changes in Its Television Ratings Service
Catherine Herkovic will become Senior Vice President and Managing Director, National Television Client Services. Kevin Svenningsen will become Senior Vice President and Managing Director, Local Television Client Services. Tom Ziangas will become Senior Vice President, Nielsen Sports.
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September 10, 2007
Bruce Dennler Named President of Nielsen Entertainment
The Nielsen Company today announced that Bruce Dennler has been named President of Nielsen Entertainment, a major provider of market intelligence to the entertainment industry. Previously Dennler had been President and Chief Operating Officer of Palisades MediaGroup, a leading entertainment-based media services company based in Los Angeles.
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September 10, 2007
Nielsen Launches Commercial Tracking System
The Nielsen Company announced today the launch of a new web-based commercial tracking system, KeepingTrac, which for the first time, enables clients to know whether their commercials ran the previous day according to their media plans.  Until now, clients typically had to wait weeks for a report on commercial airings.
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September 6, 2007
Obama Leads Race for Web Site Visitors, Nielsen Reports
Senator Barack Obama is leading all presidential candidates in visitors to their campaign Web sites, The Nielsen Company reported today. According to Nielsen//NetRatings, BarackObama.com had the most unique visitors in July, with 717,000. Obama readily outpaced fellow Democrats Hillary Clinton and John Edwards, who had 437,000 and 348,000 unique visitors, respectively. Among Republicans, Fred Thompson’s ImWithFred.com drew the most unique visitors in July, with 381,000, even though he had not yet announced his candidacy.
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August 30, 2007
Nielsen Finance LLC and Nielsen Finance Co. Extend Exchange Offer for 12.5% Senior Subordinated Discount Notes due 2016
Nielsen Finance LLC and Nielsen Finance Co. (the “Issuers”), both subsidiaries of The Nielsen Company B.V., announced today that they have extended their offer to exchange up to $1,070,000,000 aggregate principal amount of 12.5% Senior Subordinated Discount Notes due 2016 (the “Notes”) that have been registered under the Securities Act of 1933 for a like principal amount of the Issuers outstanding, unregistered Notes, to 5:00 p.m., New York City time, on Friday, September 14, 2007, unless further extended.
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August 30, 2007
Nielsen Reports Growth of 4.4% in Hispanic and 3.9% in Asian U.S. Households for 2007-2008 Television Season
Hispanics and Asians remain the fastest-growing national segments of the population, with television households increasing by 4.4 percent among Hispanics and 3.9 percent among Asians over last year, according to The Nielsen Company.
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August 28, 2007
Sears Department Store and Chevrolet Camaro Achieve Highest Product Placement Scores for June, Nielsen Reports
The Sears Department Store placement on ABC’s “Extreme Makeover Home Edition” had the top product placement score on broadcast network television in June 2007, The Nielsen Company reported today in a new metric based on both brand recognition and positive feeling.
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August 27, 2007
Nielsen to Generate National Ratings for Both English- and Spanish-Language Television from the Same Panel
The Nielsen Company announced that beginning today it will produce all national Hispanic ratings through its National People Meter (NPM) panel, the same sample that is used to produce ratings for non-Hispanic networks. This will put national Spanish-language television on a level playing field with English-language television, providing a common ratings number for all national networks.
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August 27, 2007
The Hollywood Reporter to Launch National Day and Date Distribution
The Hollywood Reporter today announced that it will launch regional printing with day and date delivery in New York and key cities throughout the East Coast. As part of this move, The Hollywood Reporter will expand its coverage of the New York and East Coast entertainment markets, providing its national audience with multi-platform access to the most timely and relevant news, information and data on the business of entertainment.
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August 23, 2007
Nielsen Reports 1.3% Increase in U.S. Television Households for the 2007-2008 Season
The Nielsen Company estimates that the total number of television households within the U.S. (including Alaska and Hawaii) will be 112.8 million by January 1, 2008, an increase of 1.3 percent since last year.
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August 20, 2007
The Nielsen Company Hires Healthcare Industry Veterans Paul Coggin and Ron Timmerman
The Nielsen Company announced today two appointments for its NielsenHealth service. NielsenHealth is a specialized service dedicated to assisting healthcare industry clients anticipate trends and, better understand patients and physicians while effectively and efficiently managing product development and marketing resources.
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August 16, 2007
The Nielsen Company Reports Second Quarter 2007 Results
The Nielsen Company B.V., a leading global information and media company, today announced its financial results for the second quarter and the six months ended June 30, 2007.
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August 15, 2007
Nielsen and Cognos Sign Strategic Agreement For Client-Facing Business Intelligence Solutions
Cognos (Nasdaq: COGN; TSX: CSN), the world leader in business intelligence (BI) and performance management solutions, and The Nielsen Company, the world leader in consumer and media information services, today announced a multi-year strategic agreement under which Nielsen will deploy Cognos 8 Business Intelligence in the technology architecture it uses to deliver integrated information services to its clients.
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August 10, 2007
Nielsen Completes Acquisition of Telephia, Inc.
The Nielsen Company announced today that it has completed the acquisition of San Francisco-based Telephia, Inc., the leading provider of syndicated consumer research to the telecom and mobile media markets. This transaction puts Nielsen at the forefront of independent measurement and analysis of media and data content on mobile devices worldwide.
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August 9, 2007
Nielsen Launches NielsenHealth, a Specialized Service for the Healthcare Industry
The Nielsen Company announced today the launch of NielsenHealth, a specialized service dedicated to providing transparency, effectiveness and efficiency for clients seeking a better understanding of the healthcare consumer. 
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August 1, 2007
Nielsen Enables Advertisers to Target Television Audiences By Demographic Group and Lifestyle
The Nielsen Company announced today a new development that provides valuable insight into the media habits of specific demographic segments, allowing advertisers to connect more effectively with key target audiences. The offering brings together Nielsen’s NPOWER television ratings analysis tool with the target marketing services of Claritas, Nielsen’s marketing information provider, and its PRIZM NE lifestyle segmentation product.
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July 26, 2007
Playstation 2 Accounted for 42 Percent of Video Game Play in June, Nielsen Reports
Sony’s PlayStation 2 accounted for 42 percent of video game console usage during June, and PC gamers played World of Warcraft more than four times as much as any other PC game, Nielsen reported today as it launched Nielsen GamePlay Metrics™, the first service of its kind to electronically track video game console usage and games played on PCs.
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July 17, 2007
81 Million People in U.S. Watch Broadband Video at Home or Work, According to Nielsen and CTAM
An estimated 81 million people, or 63% of the 129 million people who access the Internet over broadband in the U.S., watch broadband video at home or at work, according to new research conducted by The Nielsen Company for The Cable & Telecommunications Association for Marketing (CTAM).
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July 10, 2007
Harry Potter Charms the Entertainment Industry
With the imminent release of the new Harry Potter movie as well as the upcoming book release on July 21 of the seventh and final installment in the series, The Nielsen Company today released a multi-dimensional overview into the young wizard’s strong impact on the entertainment industry. Here is a unique look at the Harry Potter effect.
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July 2, 2007
Global Consumers Vote Al Gore, Oprah Winfrey and Kofi Annan Most Influential to Champion Global Warming Cause: Nielsen Survey
Former US vice-president and recent environmental celebrity Al Gore has topped the list of most influential people to champion the cause of global warming in a 47-country Internet survey conducted by The Nielsen Company and Oxford University.
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July 2, 2007
Nielsen Reports That Romney Campaign Ads Outpacing All Other Presidential Candidates
Republican Presidential Candidate Mitt Romney placed more local TV advertisements than all other candidates combined, according to The Nielsen Company. Nielsen Monitor Plus, the leading provider of competitive advertising information, reported that traditional media started early this presidential campaign and that the local TV ad trend is anticipated to increase.
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July 2, 2007
Nielsen and Sony Computer Entertainment America to Develop Measurement System for Game Network Advertising
The Nielsen Company and Sony Computer Entertainment America Inc. (SCEA) today announced an initiative to develop a measurement system for game network advertising that will help make game software a more competitive advertising platform.
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June 27, 2007
Nielsen to Acquire Telephia, Inc., The Leading Source of Consumer Research for The Telecom and Mobile Media Markets
The Nielsen Company today announced an agreement to acquire San Francisco-based Telephia, Inc.. This transaction will accelerate Nielsen’s strategy of providing clients worldwide with the most accurate measurement and analysis of consumer behavior and media use across all platforms.
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June 26, 2007
Nielsen Names Anis Panduro Zouzou to Lead European Roll-Out of the Nielsen In-Store Initiative
The Nielsen Company today announced the appointment of Anis Panduro Zouzou to the position of European In-Store Manager of Nielsen In-Store, a global measurement service designed to measure consumer exposure to in-store marketing vehicles.
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June 25, 2007
Nielsen EDI Expands Its Global Box Office Coverage to Include Measurement Services for Japan and South Korea
Nielsen EDI, the worldwide leader in box office measurement and a service of The Nielsen Company, today announced the expansion of its global box office measurement service to include Japan and South Korea, the two largest box office markets in Asia. The Company also announced the list of 29 films to be honored with the 2007 International Gold Reel Award in recognition of extraordinary box office achievement outside of North America.
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June 22, 2007
Nielsen and Netratings Merger Completed
The Nielsen Company (formerly VNU) and NetRatings, Inc. (NASDAQ: NTRT) today completed the previously announced merger of NetRatings with a wholly owned subsidiary of The Nielsen Company.
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June 20, 2007
Nielsen Homescan Total ShopperView Captures Largest Panel Ever to Track Non-Bar-coded Items
The Nielsen Company today unveiled Homescan® Total ShopperView, the industry’s largest panel ever created to capture non-bar-coded items. Homescan Total ShopperView is designed to facilitate the most comprehensive view available of total retail shopper and trip behavior.
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June 12, 2007
U.S. Advertising Spending Declined 0.6% in First Quarter 2007, Nielsen Monitor-Plus Reports
Advertising spending for the first quarter of 2007 was down slightly at 0.6% over the same period last year, according to preliminary figures released today by Nielsen Monitor-Plus, the leading provider of competitive advertising information, and a service of The Nielsen Company.
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June 6, 2007
Nielsen to Measure The Mobile Media Consumer
The Nielsen Company today announced that it will begin measuring mobile phone users through a new service called Nielsen Wireless. This service will measure how many people use content services such as mobile Internet and mobile video and what impact this has on established media behavior.
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June 5, 2007
Global Nielsen Survey: Consumers Look to Governments to Act on Climate Change
Ahead of the G8 Summit on Wednesday this week, where climate change is at the top of the agenda, a survey released today by The Nielsen Company and Oxford University’s Environmental Change Institute, has revealed that global concerns about climate change have increased dramatically in the last six months.
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June 4, 2007
Nielsen Promotes Three Executives in Global Consumer Product Leadership
Three senior executives of The Nielsen Company have been promoted to global roles within Nielsen’s Consumer Product Leadership. The Leadership services provide advanced technology, consulting and insight that are vital to the success of the Consumer Goods industry.
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May 31, 2007
Nielsen Launches Commercial Minute Ratings in Standardized File
The Nielsen Company today began offering the first standardized ratings of television commercials, giving clients a way to measure the impact on commercial viewing of digital video recorders (DVRs) and other “time-shifting” technologies.
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May 30, 2007
The Nielsen Company Reports First Quarter 2007 Results
The Nielsen Company today announced its financial results for the first quarter 2007.
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May 29, 2007
Nielsen Names Paul Baynton General Manager of IMS Worldwide
Paul Baynton, has been appointed General Manager of IMS Worldwide, The Nielsen Company’s media planning and analysis software business.
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May 17, 2007
Matthew O’Grady Named President of Claritas
Matthew O’Grady has been named President of Claritas, a service of The Nielsen Company and the premier provider of intelligent marketing information and target marketing services.
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May 17, 2007
Nielsen Launches Brand3, A Revolutionary, Integrated Brand-Management Consulting Service
In a major new step in its accelerating transformation into an integrated information services organization, The Nielsen Company today announced the launch of Brand3 - Brand Cubed - a revolutionary approach to managing brand performance and growth. The announcement was made at Nielsen’s annual Consumer 360 Conference.
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May 16, 2007
The Nielsen Company to Launch a National Homescan Hispanic Consumer Panel
In a major step to help its clients develop more complete insights about the unique characteristics of the burgeoning Hispanic community in the U.S., The Nielsen Company today announced that it will launch a national Homescan® Hispanic Consumer Panel, with a research sample of 11,000 households.
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May 15, 2007
Nielsen Adds Revolutionary Capabilities to Its Web-Based Information Delivery Platform, Nielsen Answers
The Nielsen Company today announced the launch of the most powerful, web-based strategic information management system ever made available to the Consumer Packaged Goods (CPG) industry – Nielsen Answers™ 5.0.
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May 14, 2007
The Nielsen Company and Experian Deliver Consumer Relationship Marketing Solution for CPG Companies
The Nielsen Company and Experian Marketing Services today announced a strategic alliance to provide CPG businesses with a new, holistic consumer relationship marketing (CRM) solution. This new joint solution, announced at Nielsen’s annual Consumer 360 Conference, will allow marketers to more effectively target and establish direct relationships with consumers at the household level through relevant messaging, in order to build brand loyalty and marketing ROI.
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May 14, 2007
Nielsen Introduces First Suite of NielsenConnect Services
The Nielsen Company today introduced the first suite of innovative, company-wide services from NielsenConnect, the company’s cross-discipline initiative that brings together Nielsen’s unparalleled intelligence-gathering, information and insight capabilities to help clients better understand consumers and anticipate trends.
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May 7, 2007
Nielsen Begins National Expansion Phase in the Development of an In-Store Marketing Service
The Nielsen Company and the In-Store Marketing Institute announced today that they have moved into the national expansion phase of the ground-breaking effort to measure the size and composition of the audiences for in-store marketing media. The initiative is known as P.R.I.S.M. (Pioneering Research for an In-Store Metric).
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May 4, 2007
The Nielsen Company, Age Lessons Reveal New Type of Baby Boomer: The Pivot Spender
A national study of Baby Boomers conducted by The Nielsen Company and Age Lessons has uncovered a new market segment known as Pivot Spenders who provide financial support to elderly/retired parents or an adult child 18+ on an ongoing basis. Fully 22% of Boomers contribute to the financial upkeep of a senior parent, while 24% help out an adult child not in college.
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May 3, 2007
Spanish-Language Advertising Rose 14.4% In 2006, Nielsen Monitor-Plus Reports
Total advertising spending for Spanish-Language media reached $5.59 billion in 2006, increasing 14.4% over 2005, according to Nielsen Monitor-Plus, the global advertising information service of The Nielsen Company.
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April 30, 2007
Nielsen to Acquire Remaining Interest in BuzzMetrics
The Nielsen Company and BuzzMetrics today announced that Nielsen and the other stockholders of BuzzMetrics have agreed in principle to a transaction under which Nielsen, which already owns approximately 58 percent of BuzzMetrics, would acquire the remaining BuzzMetrics shares it does not currently own.  
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April 27, 2007
Beauty and The Bucks - Nielsen’s First Global Beauty Survey Reveals:
In our celebrity and youth obsessed society, one out of three consumers globally say they are spending more money today on beauty products because the pressure to look good is greater now than ever before, according to a new global beauty survey by The Nielsen Company.  
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April 25, 2007
"House" and "Lost" Show Greatest Gains from DVR Playback, Nielsen Reports
The Nielsen Company today released the first look at the most “timeshifted” broadcast network television programs in the U.S., with FOX’s House and ABC’s Lost showing the most lift in audience due to playback with a Digital Video Recorder (DVR) within seven days of its initial airing.  
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April 16, 2007
The Nielsen Company Reports Full-Year Results
The Nielsen Company bv today announced its financial results for the full year ending December 31, 2006. 
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April 12, 2007
Nielsen and Integrated Media Measurement Launch Out-of-Home Television Ratings Measurement Service
The Nielsen Company and Integrated Media Measurement Inc. (IMMI), the developer of an integrated media measurement system, today announced a co-branded service that will provide all-electronic metrics on television viewing that occurs outside of the home. 
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April 2, 2007
Sales of Red Wine Surge on Reports of Health Benefits
Sales growth of red wine outpaced sales growth of the total category by 40% in the 20 weeks ending March 10, according to figures just released by The Nielsen Company. The positive numbers reflect increased attention to the potential health benefits of red wine.
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March 26, 2007
Decisions Made Easy Announces New Market Reporting Solution for Consumer Goods Companies
The Nielsen Company business unit Decisions Made Easy, a leading provider of analytical software and services for business users at consumer goods companies, announced a new solution today called Nielsen Complete Coverage.
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March 21, 2007
The Nielsen Company Launches Place*Values, a Product Placement Performance Analysis Tool
Place*Values delivers performance indicators on brand recognition, attitude towards a brand and purchase interest.
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March 19, 2007
U.S. Advertising Spending Rose 4.6% In 2006, Nielsen Monitor-Plus Reports
Advertising spending for the full year 2006 rose 4.6% over the same period last year due to gains across major media, according to preliminary figures released today by Nielsen Monitor-Plus, the advertising intelligence service of The Nielsen Company.
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March 19, 2007
Average U.S. Home Now Receives A Record 104.2 TV Channels, According to Nielsen
The number of television channels that the average U.S. home receives has now reached a record high of 104.2 TV channels. This and other television trends were released in a report from Nielsen that highlights population, television ownership and advertising trends in the United States.
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March 15, 2007
Research and Marketing Executive Joins Nielsen DigitalPlus
The Nielsen Company announced today the hiring of Jeff Boehme, a veteran media research and marketing executive, to direct business development for Nielsen DigitalPlus, which oversees the company’s initiatives for digital set top box (DSTB) data.
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March 6, 2007
U.S. Army Is Sponsorship Winner of the Daytona 500
Nielsen Sports™ announced today that the U.S. Army is the winning sponsor of the 2007 NASCAR Cup Daytona 500.
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March 5, 2007
Nielsen Names Mitchell Habib Executive Vice President, Global Business Services
Mitchell J. Habib has been named Executive Vice President, Global Business Services, The Nielsen Company.
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March 5, 2007
Nielsen Says Video Game Penetration in U.S. TV Households Grew 18% During the Past Two Years
The number of video game consoles in U.S. television households has expanded by 18.5% since the fourth quarter of 2004, according to a new report released today by Nielsen Wireless and Interactive Services, a service of The Nielsen Company.
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February 28, 2007
Nielsen Monitor-Plus Reports on Advertising for the 2007 Academy Awards
This year's Academy Awards aired a total of 24 minutes of commercial time during the 3 hour and 10 minute broadcast (not including the Oscar pre-show), down slightly from 24 and a half minutes last year, according to Nielsen Monitor-Plus, the advertising intelligence service of The Nielsen Company.
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February 27, 2007
Nielsen Monitor-Plus Reports Ad Spending Growth for Dating Services
Advertising spending for dating services, especially online services, are growing at an unprecedented rate, according to Nielsen Monitor-Plus, the advertising intelligence service of The Nielsen Company. Nielsen Monitor-Plus reports a dramatic increase in ad spending over the past three years.
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February 27, 2007
Nielsen Names Cheryl Pearson-McNeil Senior Vice President, Communications, ACNielsen U.S.
The Nielsen Company today announced that Cheryl Pearson-McNeil has been named Senior Vice President, Communications, ACNielsen U.S. Ms. Pearson-McNeil, currently Vice President, Communications & Community Affairs, Nielsen Media Research, will take up her new position effective March 5.
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February 23, 2007
Brian J. West Named Chief Financial Officer of The Nielsen Company
Brian J. West, most recently Chief Financial Officer – GE Aviation, Infrastructure, has been appointed Chief Financial Officer of The Nielsen Company.
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February 20, 2007
The Nielsen Company’s Guide to The Academy Awards
Several Nielsen businesses today released a wide range of consumer and media information illustrating the enormous impact that the Academy Awards has on the U.S.
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February 15, 2007
DVR Viewing of Programs and Commercials Varies Based on Time Elapsed Between Original Airing and Playback, Nielsen Says
The Nielsen Company will today report to its national television clients that there are significant differences in the way viewers use digital video recorders (DVRs), depending upon how soon after the original telecast they play back the recording and what genre of programming they are watching.
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February 14, 2007
Nielsen and DIRECTV in Agreement to Test Measurement of Interactive Viewing Behavior; Will Develop Measurement Panel of 300,000 DIRECTV Interactive Customers
DIRECTV, Inc. (NYSE: DTV) and The Nielsen Company have entered into an agreement to test the development of information that will enable them to understand the daily viewing behaviors, trends and characteristics of customers who use DIRECTV’s interactive television services.
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February 12, 2007
The Daytona 500 Shows Five Year Rise in Total Television Ad Revenue, According to Nielsen Monitor-Plus
The start of the NASCAR season is just around the corner, and its kick-off event the Daytona 500, (scheduled to air February 18th on the FOX network), continues to be a magnet for advertisers. Over the past five years the television ad revenue for the race has increased 17% per year on average, according to Nielsen Monitor-Plus, the global advertising intelligence service of The Nielsen Company.
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February 12, 2007
Nielsen Creates New Service – Nielsen DigitalPlus – To Offer New Insights and Services From Television Set Top Box Data
The Nielsen Company announced today that it is consolidating its initiatives involving digital television set top box data into a new service offering named Nielsen DigitalPlus.
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February 8, 2007
Wine Sales Up 22% Among NASCAR Fans
ACNielsen and Nielsen Sports, both business units of The Nielsen Company, today released a study showing that wine consumption among NASCAR fans is up 22% from last year, far outpacing the U.S. growth in wine.
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February 8, 2007
The Nielsen Company Completes Sale of Business Media Europe to 3i
The Nielsen Company said today it has completed the sale of its VNU Business Media Europe (BME) unit to 3i, Europe’s leading private-equity and venture-capital firm.
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February 5, 2007
Nielsen and Netratings Announce Merger Agreement
The Nielsen Company announced they have entered into a merger agreement by which Nielsen would acquire the NetRatings shares it does not currently own.
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February 2, 2007
Nielsen Media Research Acquires Turkish Advertising Intelligence Company Bilesim Medya
Bilesim Medya is the leading advertising information service provider in Turkey, offering detailed intelligence covering virtually the entire Turkish advertising market.
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January 31, 2007
The Nielsen Company’s Guide to the Super Bowl
Several Nielsen businesses today released a wide range of consumer and media information illustrating the enormous impact of the Super Bowl in the U.S.
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January 29, 2007
Nielsen Begins Including College Students Away from Home in its National People Meter Sample
Media unit begins including the viewing of college students living away from home in its National People Meter (NPM) ratings.
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January 29, 2007
Nielsen Selected as Preferred Data Supplier for Supervalu
Nielsen will provide key data for SUPERVALU category review processes.
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January 18, 2007
VNU Changing Name To The Nielsen Company
Newly branded, streamlined company; Focus on innovation and integrated services; Helping clients find clarity in complex markets.
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