Trend Index

Advertisers

Top 10 Advertisers
January 2008 - April 2008

Rank	Parent Company	Total Ad Dollars Spent
1	PROCTER & GAMBLE CO	$1,179,295,714
2	GENERAL MOTORS CORP	$646,656,402
3	AT&T INC	$579,151,360
4	VERIZON COMMUNICATIONS INC	$489,212,403
5	PEPSICO INC	$455,042,593
6	JOHNSON & JOHNSON	$427,340,819
7	TOYOTA MOTOR CORP	$406,371,343
8	TIME WARNER INC	$391,193,435
9	FORD MOTOR CO	$373,836,799
10	GLAXOSMITHKLINE PLC	$373,262,212

Source: Nielsen Monitor-Plus. Based on spending estimates in the following media: Network TV, National Cable TV, Spot TV, Syndicated TV, Hispanic TV, Nat’l/Local Magazine, Network/Spot Radio, Outdoor, FSI(Free Standing Inserts - CPGs only), Nat’l/Local Newspapers (display ads only), Nat’l/Local Sunday Supplement

Top 10 Brands Appearing within a TV Program in the U.S.
January 1 - May 31, 2008

Brand	Total # of Times Brand Appeared on TV
COCA-COLA SOFT DRINKS	2981
24 HOUR FITNESS CENTERS/CLUBS	1765
CHEF REVIVAL APPAREL	832
PUSSYCAT DOLLS LOUNGE NIGHTCLUBS	602
AT&T TELEPH SVCS-WIRELESS TEXT MESSAGING	600
NIKE SPRT FTWR	472
FREEMOTION FITNESS EXERCISE EQUIP	409
PRECOR EXERCISE EQUIP	374
NEW BALANCE SPRT FTWR	335
CHICAGO BEARS FTBL TM	328

Source: Nielsen Product Placement

Top 10 TV Programs in U.S. using Product Placement
January 1 - May 31, 2008

Program	Network	Total # of Times that Brands Appeared in Program
AMERICAN IDOL	FOX	4636
BIGGEST LOSER (NBC)	NBC	4364
DEAL OR NO DEAL	NBC	1979
APPRENTICE	NBC	1646
BIG BROTHER 9	CBS	1514
EXTREME MAKEOVER HOME EDITION	ABC	1457
AMERICAS NEXT TOP MODEL (CW)	CW	1174
PUSSYCAT DOLLS PRESENT	CW	1035
HELL'S KITCHEN	FOX	1014
ONE TREE HILL	CW	955

Source: Nielsen Product Placement