Traditional Media Consumption Is Changing
Generational Video Viewing Preferences Vary By Device and Activity
In Nielsen’s Global Digital Landscape Survey, respondents in Asia-Pacific, Africa/Middle East and Latin America prefer mobile phones for in-home video viewing more than those in Europe and North America.
With Africa's Fragmented Retail Landscape, Outlet Choice is Critical
In Africa’s complex retail environment, even companies poised with the right products can miss the mark if they don’t get them to the right place.
Nielsen Knows People
What do people want? See? Share? Love? Discover how our unique insights can help your business.