The world is increasingly complex, instrumented and virtual. There’s vast amounts of information about consumers and the factors that influence their behavior that simply didn’t exist in the data warehouse era. Here, we take a closer look at how all this data will affect retail when it comes together with recent technology trends.
Global FMCG retail is pegged at $4 trillion today, growing at a rate of just 4%, with signs of continuing sluggish performance in developed markets. On the other hand, total retail e-commerce is predicted to grow by 20% (combined annual growth rate) to become a $4 trillion market by 2020.
As the e-commerce channel expands, the future success of brands will be significantly affected by how successful they are online. As increasingly time poor consumers seek convenience and on-the-go purchases, online sales of FMCG will gain more importance.
In the emerging age of tap and go, mobile payments offer the promise of greater convenience and security for consumers, as well as entirely new ways for consumers and brands to engage with one another. What are the opportunities for consumers and brands from the connection of payments to a range of other digital activities on their phones? Louise Keely offers key insights.
In the competitive telecom landscape, companies have several avenues they can explore to make compelling promises to customers. Often however, telecom brands look no further than the more fundamental needs of good network coverage, dependable customer experience, and reliability.
There’s little doubt that mobile is here to stay, and its growing influence can be seen in pockets and purses around the globe. Smartphone penetration in the UAE, for example, stands at 78 percent, which is almost 10 percent higher than in the U.S. Despite the forward momentum, however, recent Nielsen research suggests that marketers have yet to tap the full potential of mobile, even though smartphone users in the UAE are warming up to seeing ads on their phones.
The Moroccan telecommunication market is in flux. The unlimited accesses to smartphones as well as the planned launch of 4G services and democratization of ADSL (asymmetric digital subscriber line) this year will accelerate further its development. With this increased access, more Moroccans than ever before are using the web.
Mobile phones have become central to consumers’ lives—so much in fact that many users in the MENAP (Middle East, North Africa and Pakistan) region never shut their devices off. But yesterday’s devices aren’t able to keep up with the demands of today’s digital consumer, and global smartphones penetration rates are steadily climbing as a result.
With more people watching and buying online than ever before, advertisers are diving head first into digital to reach their audiences. Online advertising expenditures increased more than 25 percent (26.6%) year-over-year as of the second quarter of 2013 and exceeds several traditional media categories. But are these investments worth their price?
Smartphone ownership grew to 68 percent between November and January 2014, up 9 percent from the start of 2013. And among those who bought their mobile phone within the last three months, a whopping 84 percent chose smartphones for their new handsets.
Smartphones are beginning to transform how we engage in our everyday lives. Only a few years ago, they were still the minority of mobile phones around the globe, but already they’re beginning to transform how we engage in our everyday lives. Today, they have a much more dominant presence.
Mobile shopping is gaining momentum among U.S. consumers, particularly as smartphone penetration continues to grow and tablet ownership gains in popularity. From researching to price comparing to making purchasing, consumers are steadily increasing their e-commerce prowess via their mobile devices.
When it comes to U.S. consumer packaged goods, e-commerce is still in its infancy, accounting for roughly 4 percent of total CPG sales. But as companies work to eliminate one of the key barriers to online shopping—having to wait for your purchase—the digital channel will capture a much larger share of sales in the future.
Two-fifths of Americans visited food and cooking websites in November, up 2 million unique visitors from October. And regardless of which sites they visited, 86 million consumers spent an average of 25 minutes using these websites—just long enough to prepare or cook a meal.
Advertising times have changed for e-commerce dealers in Italy. While online purveyors have taken their advertising messages offline in many regions around the globe, particularly in the U.S., the trend is starting to pick up in Italy. And what’s more, e-commerce dealers are increasing their ad spending while many others are pulling back.
The media and marketing landscape in Australia has evolved at a rapid pace in a very short period. In fact, when we look at how consumers obtained information and engaged with brands 10 years ago, it’s as if we’re looking at an entirely different industry playing field today.
As mobile device and service availability increase, particularly in developing markets, more and more consumers are experiencing the freedom to surf the Web and stay connected wherever their days take them.
As more Web users shift to mobile and tablet screens, Web activity using computer browsers declined slightly among the top 10 websites in 2013. Online video viewing, however, continued to grow, and YouTube remained the top source for streaming, as 128 million Americans viewed video content on the site each month.
The line between Black Friday and Cyber Monday is blurring, as many U.S. consumers are going online for holiday deals on the biggest shopping day of the year for brick-and-mortar retailers. While shopping tendencies among all consumers didn’t shift dramatically between 2011 and 2012, there were some significant changes among multicultural consumers.
Whether browsing the news headlines about international news, U.S. politics, or the latest tech gadgets, 111 million Americans visited News websites in September 2013. That’s more than half of the Americans (54%) who were active on the Web.
As summer vacations drew to a close and as students headed back to school, more than one out of nine mobile subscribers replaced/upgraded their handsets (11%) during Q3 2013, and nearly fourth-fifths chose smartphones. For those keeping track of the U.S. smartphone market, the Q3 increase brings smartphone penetration to 64.7 percent.
Over the past two years, the growth in Twitter activity around TV shows has been nothing short of remarkable. Tweets about live TV and the number of Twitter authors talking about TV programming are both increasing in double-digit fashion, steadily broadening the landscape at a record pace.
There’s no doubt that online advertising has seen tremendous growth in recent years, but advertisers and publishers alike are still unsure if their campaigns are successfully reaching their desired audiences.
Between June and August, 15 percent of smartphone owners said they acquired their handset within the last three months, bringing smartphone penetration up to 64 percent of mobile phone owners in the U.S.
Smartphone penetration in the Asia-Pacific region is booming. So it's more critical than ever for companies to develop sophisticated mobile strategies designed to leverage changing connected device behaviors and cultivate ongoing consumer engagement.
More consumers than ever are staying connected using smartphones, but which handsets are they choosing? The answers are as diverse as this still-growing segment, which accounted for 62 percent of mobile subscribers in the U.S. as of Q2 2013.
Established as a bastion of direct response advertising and long considered the home for niche audiences, online has lagged behind other media, namely TV, as a channel for broadly messaged, brand advertising. The emergence of far-reaching publishers like Facebook, however, means that marketers now have another option for reaching consumers en masse.
If April showers bring May flowers, then millions of Americans must have been busy with home improvement projects this spring, as more than 1 in 3 Americans used the Web to visit home and garden websites in May.
Technology is catching up with our on-the-go lifestyles, empowering millions of Americans to shop whenever and wherever they want. Along with growing smartphone and tablet ownership, mobile shopping continues to grow.
Mobile devices are becoming an increasingly common part of our daily TV routines. According to the latest Nielsen survey of connected device owners, nearly half of smartphone and tablet owners say they use their devices as second screens while watching TV.
The mobile consumer is an active player in the viewing ecosystem, taking advantage of mobile content on both smartphones and tablets. In the spectrum of evolving media, nothing is growing faster than the adoption of portable devices and the consumption of content on these devices.
The promise of digital marketing continues to grow as big data gets bigger and is turbo charged with mobile and social. In theory, digital marketing should be more precise and better than traditional analog marketing.