The 2016 report is the second edition of the Nielsen Southeast Asia Breakthrough Innovation Report. The report looks at new products launched in more than 160 product categories, representing 71% of annual fast-moving consumer goods (FMCG) sales across Indonesia, Thailand, Philippines, Vietnam and Malaysia.
Nielsen Sports' latest report examines not only the rising interest in para-sports and the Paralympics, its growing status as a media product and how the Games already works for partners, but also notes the opportunity it provides to change attitudes – and, critically, what that might mean for current and future para-sports sponsors.
Modern retail has long been guided by a powerful premise: the bigger, the better. But the retail landscape is shifting, and this mantra no longer holds true in all cases. This report explores the pain and pleasure points in global consumers' shopping experiences.
Over the past decade or so, as multinational organisations tackled challenges such as increasing competition, financial crises, and slow growth in developed markets, many increasingly looked to emerging regions such as Asia as a source of growth. Nowhere was this trend more evident than the FMCG sector.
The past decade has seen unprecedented change in the technology and telecommunications sector in Asia-Pacific, and the coming years show no sign of a slowdown. The availability of smartphones, tablets, Wi-Fi, 4G networks and ecommerce is changing the way business is conducted, and driving huge-scale innovation in areas ranging from customer engagement to retail models.
It's easy to reach Super Consumers, once you know who they are. But identifying the optimal strategies to change their behaviour is another matter. Nielsen has come up with a five-point plan to maximise the value of the telco Super Consumer.
Nielsen’s first annual Asia Pacific Business Sentiment Survey delves into the inner-most thoughts and concerns of business leaders around the region and reveals how they are preparing to tackle accelerating, complex and challenging change events in the future.