Southeast Asia is home to 632 million people today and close to 700 million a decade from now. Where will people live in 2025? How will their villages, towns and cities affect the way they live? Their career choices, consumption patterns and the way they stay connected? More importantly, how can businesses make the most of changing demographic patterns to stay relevant and connect with the consumers of tomorrow?
In the ASEAN cities of the future, the challenge for retailers, manufacturers and service providers is to understand the latest needs and emerging demands of each population tier. Discover the way forward for doing business in ASEAN from 2015 to 2025. Nielsen’s Regan Leggett, Client Service Director in Southeast Asia, North Asia and Pacific, uncovers the region’s geographic hotspots and the most effective strategies for leveraging the significant opportunities that exist.
Other topics covered in this webinar event include: