Streamlining the media planning process, Nielsen’s new media budget forecasting solution is an intuitive, web-based simulation tool that will enable brand marketers to easily evaluate thousands of combinations of marketing allocations and budget options, to make more informed, media planning decisions.
Nielsen has today completed its acquisition of Visual IQ, a leading independent provider of multi-touch attribution modeling of advertising on digital platforms that helps improve ROI for brand marketers.
Nielsen announced it has entered into a definitive agreement to acquire Visual IQ, a leading independent provider of multi-touch attribution modeling of advertising on digital platforms that helps improve ROI for brand marketers.
Nielsen Holdings plc announced today the addition of Guerrino De Luca as a member of the company’s board of directors, effective Oct. 19, 2017. De Luca is a seasoned consumer technology executive with more than 30 years of global experience, and significant expertise in strategy, marketing and management.
Target Group Performance Analysis is a new innovation evaluation framework that will allow FMCG manufacturers to more accurately predict an innovation’s overall viability and the growth potential within specific, target, consumer segmentations.
Nielsen released the first official details of the Connected System, designed with and for a broad range of decision-makers across FMCG and retail companies to foster collaboration, align organizations and achieve sustained, profitable growth.
Through Digital Ad Ratings, Nielsen will now provide independent audience verification metrics for campaigns on Twitter’s mobile app globally, enabling clients to measure how effectively ads on the social platform reached their intended audience.
Nielsen has been named to Google’s Marketing Mix Model Partner program. As a preferred partner, this program enables Nielsen to collect Google advertising impression and spend data directly from Google in a standardized, granular and accurate way.
Nielsen has entered into an agreement with Tribune Media Company to purchase Gracenote, a premier provider of media and entertainment metadata. With this transaction, Nielsen will acquire the data and technology that underpins the programming guides and personalized user experience for major video, music, audio and sports content.
According to the new Nielsen Mobile Shopping, Banking and Payment Report, 53% of global consumers say they feel anxious when their mobile devices are not close at hand. Mobile has also revolutionized the world of retail and banking.
The Nielsen Sports Paralympics and Para-Sports Report shows how changing attitudes will have major implications for this month’s Rio 2016 Paralympic Games, not just in terms of challenging stereotypes, increasing inclusion and breaking down social barriers, but also the commercialization of the Games themselves.
Around the world, consumers are increasingly opting for specialized diets that address their desire to eat organic, low-fat, low-carb, or eliminate ingredients based on food sensitivities, allergies or personal convictions.
Global consumer confidence held steady in the second quarter of 2016 at 98, an index score that was flat from the first quarter. North America was the only region to sustain growth momentum in the second quarter with a three-point confidence increase to 111.
Part of the fun of shopping is the thrill of the chase and 59% of global respondents say they enjoy taking the time to find bargains. This is a particularly strong motivator in North America (68%) and Latin America (64%).
According to a new study by Nielsen, a leading global provider of information and insights into what consumers watch and buy, more than six in 10 Malaysian consumers plan to go online to purchase flight tickets (67% and third highest globally) and make hotel and tour reservation (62% and second highest globally) within the next six months while 58 percent of Malaysian consumers would go online to purchase event tickets such as movie, performance and exhibition (third highest globally).
Malaysia saw the region's largest decline in confidence between Q4 2013 and Q1 2014, declining six index points to 92 (2 points below the global average of 94 points) according to the latest Nielsen Global Survey on Consumer Confidence and Spending Intentions.
Although car ownership in the majority of Southeast Asian markets is among the lowest levels globally, consumers throughout the region are displaying the strongest intention to purchase a new car and will drive much of the world's automotive demand in the next few years, according to a report released by Nielsen.
Nielsen Twitter TV Ratings, together with Nielsen’s full suite of Twitter TV Solutions, will enable the TV industry—including TV networks, agencies, and advertisers—to measure, understand and act on TV-related conversation on Twitter.
Malaysians are the highest among other Southeast Asian consumers who planned or have retired below the age of 60 years (50%), according to a new finding from Nielsen. Respondents in Indonesia trailed closely (46%) followed by Vietnam (44%), Thailand (33%), Philippines (30%) and Singapore (29%).
60 percent of Malaysian consumers say their preferred payment method for daily spending is paper rather than plastic, according to a recent study by Nielsen, a leading global provider of information and insights into what consumers watch and buy. Malaysian respondents say their preferred form of payment is cash (60%), credit card (20%), debit card (14%) or prepaid card (2%).
Consumer confidence in Malaysia stood at 98 points, according to the latest Consumer Confidence Index released by Nielsen. This is the first time where Malaysian consumer confidence level dipped below 100 point since year 2010.
According to a new study by Nielsen, a leading global provider of information and insights into what consumers watch and buy, three quarters of Malaysians (74%) believe they will achieve all their financial goals for the future.
Consumer confidence in Southeast Asia in Q3 2013 continues to rank among the highest globally, despite having leveled out in the latest quarter, while consumers indicate they are focusing more on saving for the future and re-prioritizing their discretionary spending to save on household expenses, according to the latest Consumer Confidence Index released today by Nielsen.
Mobile phone brands, mobile service providers and financial institutions feature highest in consumers’ loyalty set; alcoholic beverages garner lowest loyalty levels. Price and quality the most likely attributes to encourage switching of brands, services or retailers.
“Earned” advertising in the form of word-of-mouth recommendations from family and friends continues to be the most influential source of advertising among Southeast Asian consumers, according to research released today by Nielsen.
With Southeast Asian markets continuing to display economic resilience and ongoing growth, consumers across the region remain optimistic, and a large proportion are focusing on saving for the future, according to the latest Consumer Confidence Index released today by Nielsen.
Asia Pacific consumers are the most likely to be won over by designer brands with around three in five (61%) willing to pay more for designer products, higher than any other region, according to a new online study from Nielsen.
Consumers in the Asia Pacific region continue to display high levels of optimism. Consumer confidence increased two index points to 103 in Q1 2013 when compared to the previous quarter and remained stable versus the same quarter a year ago, according to the latest Consumer Confidence Index from Nielsen.