Nigeria’s retail sector is dominated by traditional trade formats but despite the prevalence of these channels, the Nielsen Nigeria Shopper Trends 2017 report reveals that Modern Trade formats like Supermarkets and Hypermarkets are stepping up to fulfill the needs of consumers.
Beset by challenging macro-economic forces due to global commodity- turmoil, Nigeria’s market conditions are set to recover but the reality is that in the interim they have compelled Nigerian consumers to make fundamental changes in what, where and how they shop.
The latest Nielsen Africa Prospects Indicator (APi) Report delivers proprietary data, trending the country-level prospects of pan-African countries based on Macro, Business, Consumer and Retail dynamics.
Sentiment in the west of Africa is on the increase with the news that the latest Consumer Confidence Index (CCI) figures for Quarter 4, 2016 have seen Nigeria climbing three points to 116, after a steep decline in the third quarter, while Ghana’s score rose two points to 111.
Around the world, consumers are increasingly opting for specialized diets that address their desire to eat organic, low-fat, low-carb, or eliminate ingredients based on food sensitivities, allergies or personal convictions.