Disparate consumer sentiment across West Africa means that while Nigeria’s Consumer Confidence Index (CCI) for the second quarter of 2018 has risen a very healthy nine points to 122, Ghana’s CCI for the same quarter has fallen 12 points to 108.
The latest Nielsen Consumer Confidence Index (CCI) for Q1, 2018 for West Africa reflects a mixed bag of sentiment, associated with lingering uncertainty. Ghana’s CCI remains stable at 120 – the same level as the previous quarter – while Nigeria’s level has dropped nine points to 113.
In the latest Nielsen Consumer Confidence Index for Quarter 4, 2017 both Ghana and Nigeria show a marked increase and continued positive performance. Ghana climbed eight points to 120, while Nigeria’s score rose five points to 122.
Nielsen today announced that Nielsen Sports will expand its footprint in Africa with the acquisition of Repucom Africa, operated by TransAfrica Media. Repucom Africa was a licensee of Nielsen Sports and has been trading as Nielsen Sports South Africa.
Manufacturers and retailers seeking to stay one step ahead in Africa’s complex markets need to move beyond ‘business as usual’ - they simply cannot keep doing the same things and expecting a different result, as per the findings from the fifth Nielsen Africa Prospects Indicator (APi) report.
Nigeria’s retail sector is dominated by traditional trade formats but despite the prevalence of these channels, the Nielsen Nigeria Shopper Trends 2017 report reveals that Modern Trade formats like Supermarkets and Hypermarkets are stepping up to fulfill the needs of consumers.
Beset by challenging macro-economic forces due to global commodity- turmoil, Nigeria’s market conditions are set to recover but the reality is that in the interim they have compelled Nigerian consumers to make fundamental changes in what, where and how they shop.
The latest Nielsen Africa Prospects Indicator (APi) Report delivers proprietary data, trending the country-level prospects of pan-African countries based on Macro, Business, Consumer and Retail dynamics.
Sentiment in the west of Africa is on the increase with the news that the latest Consumer Confidence Index (CCI) figures for Quarter 4, 2016 have seen Nigeria climbing three points to 116, after a steep decline in the third quarter, while Ghana’s score rose two points to 111.
Around the world, consumers are increasingly opting for specialized diets that address their desire to eat organic, low-fat, low-carb, or eliminate ingredients based on food sensitivities, allergies or personal convictions.