Nielsen is committed to accurately measuring a broad range of consumer behavior representing a wide range of ethnicities, cultures and organisations worldwide.
Your opinions and ideas matter. And no two consumers are the same. That is why we have invested in the best technology, the best methodology and the best people we can to assure that all ethnic communities are fairly represented.
Nielsen continues to immerse itself in communities that are as different from one neighborhood to the next. From the Cinco de Mayo festivals and Chinese New Year and Kwanzaa celebrations Nielsen has been a proud partner standing with you. Our social investments in civic and social justice organisations, educational institutions, and grassroots initiatives have rooted Nielsen locally and nationally. New technologies and changing lifestyles are drastically altering the way consumers such as you interact with the world around you. We’re more passionate than ever about measuring and analysing how people of all ethnic backgrounds interact with digital platforms, traditional media and in-store environments. You are a key element of our success.
As the world’s leading marketing and media information company, Nielsen involves and reaches out to local and national communities and ethnic organisations to ensure we are providing our clients with the most complete understanding of what consumers buy and what consumers watch. These insights help businesses launch or expand their product offerings and establish meaningful customer relationships, to better serve you.