The Nielsen Sports and Entertainment ‘s inaugural Australian esport report is here!
Esports refers to competitive video gaming, primarily in the form of professional or sponsored events (league competitions, tournaments, championships or battle/match) and typically between professional and sponsored gamers or teams (although amateur events also exist). The Australian esports fan base has more than doubled in the past five years (+2.4x). With the esports fan base undisputedly growing, so to is the strategic focus organisations are starting to place on the sector. This report showcases the attitudes and behaviours of esports fans in Australia, and provides an outlook of the industry and the commercial opportunity brands, media owners and rights holders have in the space.
So who IS the Australian esport fan? What do they like? What makes them tick? Here is a quick profile taken from the report…
Interested in finding out more? Click the download button at the top of the page for your free copy of Nielsen Sports and Entertainment ‘s inaugural Australian Esport Report.