Nielsen today launched its Nielsen Marketing Cloud in APAC empowering its regional and global clients to improve their advertising and content marketing effectiveness with an unrivaled combination of global audience data, technology and sales measurement solutions.
Streamlining the media planning process, Nielsen’s new media budget forecasting solution is an intuitive, web-based simulation tool that will enable brand marketers to easily evaluate thousands of combinations of marketing allocations and budget options, to make more informed, media planning decisions.
Nielsen has today completed its acquisition of Visual IQ, a leading independent provider of multi-touch attribution modeling of advertising on digital platforms that helps improve ROI for brand marketers.
Nielsen announced it has entered into a definitive agreement to acquire Visual IQ, a leading independent provider of multi-touch attribution modeling of advertising on digital platforms that helps improve ROI for brand marketers.
Nielsen Holdings plc announced today the addition of Guerrino De Luca as a member of the company’s board of directors, effective Oct. 19, 2017. De Luca is a seasoned consumer technology executive with more than 30 years of global experience, and significant expertise in strategy, marketing and management.
IAB Australia and Nielsen have today switched on Digital Content Ratings (DCR), providing publishers, agencies and marketers with daily digital audience data for the first time. The milestone places Australia once again at the forefront of global digital measurement.
Target Group Performance Analysis is a new innovation evaluation framework that will allow FMCG manufacturers to more accurately predict an innovation’s overall viability and the growth potential within specific, target, consumer segmentations.
Nielsen released the first official details of the Connected System, designed with and for a broad range of decision-makers across FMCG and retail companies to foster collaboration, align organizations and achieve sustained, profitable growth.
Nielsen expands its Liquor Benchmark with the addition of Super Liquor to the liquor measurement service. The Liquor Benchmark now includes retail sales from 625 traditional liquor stores from the largest retailers; Henrys, Liquor Centre, Liquor King, Liquorland, Super Liquor, The Bottle-O, The Trusts and Thirsty Liquor.
Through Digital Ad Ratings, Nielsen will now provide independent audience verification metrics for campaigns on Twitter’s mobile app globally, enabling clients to measure how effectively ads on the social platform reached their intended audience.
Nielsen has been named to Google’s Marketing Mix Model Partner program. As a preferred partner, this program enables Nielsen to collect Google advertising impression and spend data directly from Google in a standardized, granular and accurate way.
Nielsen Digital Ad Ratings measures the demographics, unique audience, reach, frequency and gross rating points (GRPs) for an ad campaign’s full digital audience across computers, tablets and smartphones in a way comparable to TV, enabling advertisers, media agencies and publishers to maximise their advertising reach across digital platforms.
Nielsen has entered into an agreement with Tribune Media Company to purchase Gracenote, a premier provider of media and entertainment metadata. With this transaction, Nielsen will acquire the data and technology that underpins the programming guides and personalized user experience for major video, music, audio and sports content.
Global measurement company, Nielsen, with the recent addition of The Bottle-O scan data, has launched The Liquor Benchmark, a measurement of liquor retail sales across seven of New Zealand’s largest traditional liquor retailers.
According to the new Nielsen Mobile Shopping, Banking and Payment Report, 53% of global consumers say they feel anxious when their mobile devices are not close at hand. Mobile has also revolutionized the world of retail and banking.
The Nielsen Sports Paralympics and Para-Sports Report shows how changing attitudes will have major implications for this month’s Rio 2016 Paralympic Games, not just in terms of challenging stereotypes, increasing inclusion and breaking down social barriers, but also the commercialization of the Games themselves.
Around the world, consumers are increasingly opting for specialized diets that address their desire to eat organic, low-fat, low-carb, or eliminate ingredients based on food sensitivities, allergies or personal convictions.
Global consumer confidence held steady in the second quarter of 2016 at 98, an index score that was flat from the first quarter. North America was the only region to sustain growth momentum in the second quarter with a three-point confidence increase to 111.
Part of the fun of shopping is the thrill of the chase and 59% of global respondents say they enjoy taking the time to find bargains. This is a particularly strong motivator in North America (68%) and Latin America (64%).
Consumer confidence in the Pacific has dropped significantly in quarter two from the previous quarter, with Australia seeing a sizeable six point drop to 89 and New Zealand down three points to 99. While both markets experienced similar drops this quarter, the report shows that New Zealanders are more confident than Australians in all areas of consumer confidence.
New Zealand consumer confidence edged up three index points in the third quarter to a score of 102. The increase of three points from the previous quarter and five points from a year ago (Q3 2013) shows slow and steady progress for the country.
According to a new study by Nielsen, a leading global provider of information and insights into what consumers watch and buy, nearly two-thirds of respondents (64%) believe they will achieve all their financial goals for the future, but of those, just 20 percent trust their current planning will be enough. 44 percent say they will need to closely monitor and adjust investments from time to time in order to best meet their financial expectations. Over a third of respondents (36%) have no confidence they will meet their financial goals with either current or by modifying their asset allocations.
New Zealand Consumer Confidence Measures at 97, Up Four Points from Q2 2013. Caution Remains on Personal Finances. New Zealand consumer confidence indexed at 97 in the third quarter of 2013, increasing four points, according to Nielsen, a leading global provider of information and insights into what consumers watch and buy.
New Zealand consumer confidence indexed at 90 in the first quarter of 2013, remaining relatively low, according to Nielsen, a leading global provider of information and insights into what consumers watch and buy. The measure of 90 is one point lower than New Zealand’s index in Q1 2012.
Nielsen, a leading global provider of information and insights into what consumers watch and buy, hosts the inaugural Nielsen Pacific Consumer 360 conference in the Blue Mountains, Australia.
This exclusive client conference takes place from 1-3 May 2013. It brings together industry heavyweights including addresses from Myer’s Bernie Brookes, Mi9 CEO Mark Britt, Z Energy Head of Marketing Jane Anthony and Executive Director of Corporate Affairs and Marketing for Nestle, David Morgan.
It was a tough year for larger supermarket suppliers in 2012 with 59% of groceries purchased on promotion, the highest percentage in the developed world, shows the latest report from Nielsen, a global information and measurement company. The report recaps developments from 2012 and provides insights into the consumer, retail and media trends shaping the New Zealand marketplace.
Digitally connected consumers use wireless and mobile technology to make their lives easier and save time, shows the latest report from Nielsen, a global information and measurement company. The report recaps developments from 2012 and provides insights into the consumer, retail and media trends shaping the New Zealand marketplace.