You spend valuable time and resources developing content and planning your media strategy. So you probably have questions about whether you’re reaching the right audience on the right device at the right time. Nielsen has the answers, and we'd love to share them with you.
Our audience measurement data and advanced solutions provide a comprehensive picture of the times, places and methods your consumers are using to connect with content and advertising.
What’s our secret? We measure how New Zealanders consume media across TV, print, online and mobile, while continuously exploring emerging technologies. We’re also measuring how consumers engage with all of these mediums together, taking the guesswork out of trying to figure out who and how many people watch your shows, read your publications, and visit your websites.
In order to stay ahead of the game, we provide an abundance of high-quality data. We also provide fast, easy access to it, as well as an expert analytic perspective on how to use it best.
You’ll have an all-encompassing view of who’s consuming media, how, when, where—and even why. With that kind of information, you’ll be able to identify the best ways to reach your audiences across all touch points.