It’s doubtful that you’ve only got one promotion running at any given time. In reality, you could have hundreds—maybe even thousands—to plan and keep track of. That’s a fairly ominous-sounding task, unless of course you’ve got the right tools to keep them organised and well planned.
And we have just the tools you need to put you in a prime position to design and execute the best promotional programmes for every category, in every account.
If there’s one thing that’s a relative constant in the retail world, it’s that things always seem to be in flux. But don’t worry. We quantify both regular and promoted price elasticity and the effect that in-store merchandising has on sales for every product across the key supermarket chains. We then provide you with a comprehensive suite that lets you plan and execute promotion plans for every retail account in every category.
We use the best available data to build robust models to predict promotional impact. These models drive best-in-class applications for strategic promotion planning, tactical trade promotion optimisation and trade promotion management.
Our solutions will optimise your planning process and ensure that the insights from the analysis are translated into real in-store programmes and have a meaningful impact on your bottom line.