Women have maintained a stronghold on shopping duties, but now, men are becoming increasingly involved in grocery buying.
While ASEAN has been enjoying economic recognition in recent years, many businesses approach the region as a single entity and surprisingly, little is known about the many cities and regions that make up the archipelago.
Watch to know more about the consumers in Southeast Asia's emerging markets
Watch how five brands – from FMCG to financial services – across four cities in Asia Pacific turn big data into big ideas.
What categories in the Philippines spend the most on Ads?
Nielsen reveals the categories with highest advertising expenditure.
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