John Burbank oversees Nielsen’s global strategic innovation. In this role, John develops strategies, products and partnerships that help Nielsen and its clients harness digital technology and consumer data.
Since joining Nielsen in 2008, John has been a principal contributor to the development of Nielsen’s digital media and e-commerce measurement products, and has led Nielsen’s strategic data partnerships with companies like Facebook, Alibaba, and Tencent. Additionally, John leads Nielsen’s investments in startups via Nielsen Ventures. Prior to his current role, John was CEO of Nielsen’s Online division, where he led the company’s global digital measurement business.
An industry leader in digital marketing, John previously served as Chief Marketing Officer for AOL, and before that, he served as Vice President of Marketing at AT&T/Cingular. At AT&T, John led the company’s investment in digital media and established first-ever mobile video products for leaders such as HBO, CBS Sports, NCAA, etc. For 10 years, John was employed by the Procter & Gamble Co. As brand manager of Pampers, John pioneered the company’s digital marketing and e-commerce activities. Earlier in his career, he worked for the Chicago Tribune Co.
He received BA and MBA degrees from the University of Chicago.