Date: Tuesday, 21 April 2015
Time: 12:30pm MMR; 1pm ID/TH/VN; 2pm SG/MY/PH; 3pm KR/JP; 4pm AU
Duration: One hour
Event hashtag: #ageofaseancities
Speaker: Regan Leggett, Regional Director, Client Services, Southeast Asia, North Asia and Pacific
Southeast Asia is home to 632 million people today and close to 700 million a decade from now. Where will people live in 2025? How will their villages, towns and cities affect the way they live? Their career choices, consumption patterns and the way they stay connected? More importantly, how can businesses make the most of changing demographic patterns to stay relevant and connect with the consumers of tomorrow?
The challenge for retailers, manufacturers and service providers is to understand the latent needs and emerging demands of each population tier. Join our webinar to discover the way forward for doing business in ASEAN from 2015 to 2025.
URBAN OR RURAL: By 2025, 47% of ASEAN’s population would still reside in rural areas, and 33% in large towns and small cities; only 8% and 2%, respectively, would reside in the mixed- and high-density cities. Where are the geographic hot spots for your business?
WHO IS THE ASEAN CONSUMER: Middle class or middle age? Millennial or millionaire? Over the next decade consumers and their lifestyles will continue to stratify and fragment, driven by factors such as family structure, technology access, spending power, education, transport options and media exposure. Are you prepared?
5 FUTURE-PROOF STRATEGIES: What’s the way forward for ASEAN in 2025? Are you considering the distinctly different consumer needs, digitising your strategies, or designing for densely populated cities? Should businesses consider city-specific strategies or a mass market approach?
Seats are limited so REGISTER NOW to confirm your participation.