When it comes to grocery shopping, more retail channels is definitely merrier for Filipino shoppers.
In the latest Nielsen Shopper Trends report, respondents revealed that variety is always better and they show this by visiting an average of six types of channels. Ultimately, the shopping mission influences where shoppers go.
Among the six retail channels, the humble corner store or sari-sari store continue to be the most visited by shoppers (94%), followed by wet markets (72%), supermarkets (71%), bakeries (64%), drugstores and pharmacies (51%) and convenience stores (33%).
The Nielsen Shopper Trends report was conducted between Nov. 19 and Dec. 19, 2015, and interviewed 1,902 males and females aged 15-65 years old from Class ABCDE homes in urban locations throughout the Philippines who were either main decision makers or key influencers when it comes to household grocery shopping. The report provides a comprehensive overview of retail environment trends and an understanding of shopping behaviour across the different trade channels. It provides insights on where, when, and how often people shop, and their emotional commitment and perceptions about key modern trade retailers.