The Nielsen Global Survey of Consumer Confidence and Spending Intentions, established in 2005, measures consumer confidence, major concerns, and spending intentions among more than 30,000 respondents with Internet access in 60 countries. Consumer confidence levels above and below a baseline of 100 indicate degrees of optimism and pessimism.
Pakistani consumer confidence held steady at 97 for a second consecutive quarter, ending 2013 ten points higher than it started (Q1 2013), according to consumer confidence findings from Nielsen.
In the Middle East/Africa, most confident were United Arab Emirates and Saudi Arabia (101) respondents, which increased four index points from the previous quarter. Confidence in South Africa posted a two-point quarterly increase to 86, and Pakistan held – as already mentioned – steady at 97. Consumer confidence in Egypt declined 7 index points to 76, reversing its six-point index gain in Q3 2013.