Consumer confidence in Southeast Asia in Q3 2013 continues to rank among the highest globally, despite having leveled out in the latest quarter, while consumers indicate they are focusing more on saving for the future and re-prioritizing their discretionary spending to save on household expenses, according to the latest Consumer Confidence Index released today by Nielsen.
Mobile phone brands, mobile service providers and financial institutions feature highest in consumers’ loyalty set; alcoholic beverages garner lowest loyalty levels. Price and quality the most likely attributes to encourage switching of brands, services or retailers.
“Earned” advertising in the form of word-of-mouth recommendations from family and friends continues to be the most influential source of advertising among Southeast Asian consumers, according to research released today by Nielsen.
With Southeast Asian markets continuing to display economic resilience and ongoing growth, consumers across the region remain optimistic, and a large proportion are focusing on saving for the future, according to the latest Consumer Confidence Index released today by Nielsen.
Asia Pacific consumers are the most likely to be won over by designer brands with around three in five (61%) willing to pay more for designer products, higher than any other region, according to a new online study from Nielsen.
Consumers in the Asia Pacific region continue to display high levels of optimism. Consumer confidence increased two index points to 103 in Q1 2013 when compared to the previous quarter and remained stable versus the same quarter a year ago, according to the latest Consumer Confidence Index from Nielsen.