We use a lot of tools for just one purpose: measuring how consumers behave. Whether through retailer panels, point-of-sale technology, or expert statistical modeling, we can deliver the most complete picture of retailing insights. We’re proud of our in-house retail experts and what they can do for you. Their insights, along with the strong relationships we have with retailers, work to your advantage.
Our goal is to focus on your business issues with an experienced team who can then select the best information sources, integrate them and respond with a single solution: one team—one brief–one solution. This will save you time and help you take action with confidence.
Nielsen is uniquely positioned to deliver insights on product sales across numerous categories. Our powerful combination of deep data and insights arms clients with actionable intelligence for their business planning. Our tools provide clients with timely, flexible analytics, presenting a holistic view of the marketplace.