What could be more engaging than what digital and social media are bringing to table? That’s the question that invigorates Pete Blackshaw, global head of digital and social media at Nestle. He equates digital to vitamins that help build an overall brand.
In this video, Mr. Blackshaw discusses the three pillars of digital, the power of social media, and the extreme power of storytelling.
Mr. Blackshaw delivered this presentation during Nielsen’s Consumer 360 event June 3-5, 2013 in Arizona.
For more insights from Mr. Blackshaw’s presentation, click here.