Optimizing ad performance is about reaching the right audience, influencing its opinion and impacting behavior. While achieving this winning combination can be a challenge, it is now made possible using the '3R Framework' – and understanding how Reach and Resonance lead to Reaction.
Join us for a reprise presentation highlighting the 3Rs of improving ad performance. Learn how to use this powerful 3R Framework to analyze and understand your advertising results. What's working? What's not? How do you create a message that doesn't get lost? By exploring Reach, Resonance and Reaction, this platform will help uncover your most responsive buyer groups – and execute brand messages more effectively among media alternatives. We will also share a real-life case study demonstrating better clarity, increased audience connection and improved ROI. In this presentation we will highlight key facets of the framework that address questions such as: