How to win the hearts and carts of the silver generation in Singapore?
See what Singaporeans eat and avoid.
What motivates them to shop in retail?
What are their spends and concerns?
90 seconds, unlimited opportunities
Watch how 4 brands across 4 cities in Asia Pacific - from FMCG to financial services - turn big data into big ideas.
Nielsen is the Market Research Agency of the Year for the fifth consecutive year
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