How to win the hearts and carts of the silver generation in Singapore?
Watch 5 brands turn big data into big ideas.
What motivates them to shop in retail?
What are their spends and concerns?
90 seconds, unlimited opportunities
Watch how 4 brands across 4 cities in Asia Pacific - from FMCG to financial services - turn big data into big ideas.
Nielsen is the Market Research Agency of the Year for the fifth consecutive year
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