The Nielsen Company (Singapore) Pte Ltd
47 Scotts Road, #13-00 Goldbell Towers,
Winning the loyalty and wallets of the silver generation.
Singapore is one of the "oldest" nations in Asia Pacific with the 65-year-olds projected to grow to 24% of the overall population in 2030. The silver generation also accounts for 40% of the local grocery shopping today and is an important segment for the Consumer Packaged Goods (CPG) industry, and represents golden opportunities for both manufacturers and retailers.
In this event, you will understand how to win the hearts and carts of the silver generation:
Seats are limited so please register now to confirm your space. View the video and understand more about the opportunities with the silver generation: