Global consumer confidence held steady in Q4 2013 with an index of 94, the third straight quarter where confidence was at that level. At the end of the year, global confidence was a point higher than at the beginning of the year and three points higher than in Q4 2012. In the 60 markets that Nielsen measures, confidence increased in 26, decreased in 32 and remained flat in two.
Asia-Pacific was the only region to post an increase for the quarter, as consumer confidence increased one index point to 105. Regional consumer confidence declined three index points in North America (95), two points in Middle East/Africa (90) and one point in Europe (73). Confidence remained flat in Latin America with an index of 94.
Consumer confidence in Singapore has remained stable at under 100 in Q4 2013. This continues a trend where Singapore’s Consumer Confidence has remained below 100 points for ten consecutive quarters since Q2 2011. Singaporeans’ perceptions of their personal finances remained stable in Q4 2013, with 54 percent of consumers perceiving their personal finances to be good or excellent. Singaporeans continue to be avid savers, with 64% percent channelling excess funds into savings.