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Press Room

  • 16-03-2018

    Nielsen launches SmartStore in Singapore

    Nielsen has added a new product solution to their Shopper toolkit - a creative and unique solution for retailers and manufacturers globally, helping them get closer to shopper behavior at the moment of truth and uncover What's Next.

  • 29-11-2017

    Nielsen Marketing Cloud Launches in Asia-Pacific

    Nielsen today launched its Nielsen Marketing Cloud in APAC empowering its regional and global clients to improve their advertising and content marketing effectiveness with an unrivaled combination of global audience data, technology and sales measurement solutions.

  • 21-11-2017

    Global Brands Are Winning the Battle for Consumers' Hearts and Minds

    Consumers around the world are displaying a growing preference for global brands rather than locally manufactured products.

  • 09-11-2017

    Nielsen Brings Efficiency to the Media Planning Process with the Global Launch of Marketing Budget Explorer

    Streamlining the media planning process, Nielsen’s new media budget forecasting solution is an intuitive, web-based simulation tool that will enable brand marketers to easily evaluate thousands of combinations of marketing allocations and budget options, to make more informed, media planning decisions.

  • 05-10-2017

    Nielsen Completes Acquisition of Visual IQ

    Nielsen has today completed its acquisition of Visual IQ, a leading independent provider of multi-touch attribution modeling of advertising on digital platforms that helps improve ROI for brand marketers.

  • 27-09-2017

    Nielsen Agrees to Acquire Visual IQ

    Nielsen announced it has entered into a definitive agreement to acquire Visual IQ, a leading independent provider of multi-touch attribution modeling of advertising on digital platforms that helps improve ROI for brand marketers.

  • 18-09-2017

    Consumer Technology Veteran Guerrino De Luca Joins Nielsen Board of Directors

    Nielsen Holdings plc announced today the addition of Guerrino De Luca as a member of the company’s board of directors, effective Oct. 19, 2017. De Luca is a seasoned consumer technology executive with more than 30 years of global experience, and significant expertise in strategy, marketing and management.

  • 17-08-2017

    Nielsen Launches New Esports Business to Help Define and Quantify Value for the Competitive Gaming Market

    Nielsen has announced the launch of Nielsen Esports, a new business vertical focused on competitive gaming that will leverage the company’s expertise and leadership in media consumption and valuation.

  • 17-08-2017

    Global Consumer Confidence Increases as Optimism Continues to Rise in Many Markets

    Global consumer confidence showed signs of continued improvement in the second quarter of 2017, with an index score of 104, which was up three points from quarter four 2016.

  • 03-08-2017

    Nielsen Acquires Artificial Intelligence-Powered Sports Marketing Startup vBrand

    vBrand’s advanced machine learning platform will be integrated into the growing Nielsen Sports business for added speed and scale.

  • 28-06-2017

    Nielsen Brings New Innovation Evaluation Framework to Market With Launch of Target Group Performance Analysis

    Target Group Performance Analysis is a new innovation evaluation framework that will allow FMCG manufacturers to more accurately predict an innovation’s overall viability and the growth potential within specific, target, consumer segmentations.

  • 28-06-2017

    Nielsen Singapore awarded Agency of the Year for six consecutive year

    Nielsen has been named Market Research Agency of the Year for Six Consecutive Years.

  • 27-06-2017

    Nielsen Unveils the Future of FMCG and Retail Analytics with the Introduction of the Connected System

    Nielsen released the first official details of the Connected System, designed with and for a broad range of decision-makers across FMCG and retail companies to foster collaboration, align organizations and achieve sustained, profitable growth.

  • 15-05-2017

    Nielsen and Twitter Take Relationship Global With Digital Ad Ratings

    Through Digital Ad Ratings, Nielsen will now provide independent audience verification metrics for campaigns on Twitter’s mobile app globally, enabling clients to measure how effectively ads on the social platform reached their intended audience.

  • 19-04-2017

    Nielsen and Google Join Forces to Help Marketers Accurately Measure the ROI of Their Digital Media Investments

    Nielsen has been named to Google’s Marketing Mix Model Partner program. As a preferred partner, this program enables Nielsen to collect Google advertising impression and spend data directly from Google in a standardized, granular and accurate way.

  • 20-12-2016

    Nielsen Acquires Gracenote

    Nielsen has entered into an agreement with Tribune Media Company to purchase Gracenote, a premier provider of media and entertainment metadata. With this transaction, Nielsen will acquire the data and technology that underpins the programming guides and personalized user experience for major video, music, audio and sports content.

  • 07-12-2016

    Nielsen Singapore Recognized as a Top Company for Employees and Joan Koh is Executive of the Year 2016

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  • 01-11-2016

    Nielsen Global Consumer Confidence Scores Reflect Economic Diversity Around the World

    These are uncertain times and third quarter Nielsen Consumer Confidence Index scores varied dramatically region to region, demonstrating considerable economic diversity around the world.

  • 11-10-2016

    Keep Calm and Reach for Your Phone: 53% of Global Consumers Feel Anxious When Their Mobile Device Isn’t Nearby

    According to the new Nielsen Mobile Shopping, Banking and Payment Report, 53% of global consumers say they feel anxious when their mobile devices are not close at hand. Mobile has also revolutionized the world of retail and banking.

  • 08-09-2016

    Paralympic Games Continue to Drive Shift in Consumer Attitudes

    The Nielsen Sports Paralympics and Para-Sports Report shows how changing attitudes will have major implications for this month’s Rio 2016 Paralympic Games, not just in terms of challenging stereotypes, increasing inclusion and breaking down social barriers, but also the commercialization of the Games themselves.

  • 30-08-2016

    When Less Is More: Nearly Two Out of Three Global Consumers Say They Follow Specialized Diets that Omit Certain Ingredients

    Around the world, consumers are increasingly opting for specialized diets that address their desire to eat organic, low-fat, low-carb, or eliminate ingredients based on food sensitivities, allergies or personal convictions.

  • 02-08-2016

    Global Consumer Confidence Remained Flat in Second Quarter

    Global consumer confidence held steady in the second quarter of 2016 at 98, an index score that was flat from the first quarter. North America was the only region to sustain growth momentum in the second quarter with a three-point confidence increase to 111.

  • 21-06-2016

    Nielsen Completes Acquisition of Repucom

    Nielsen announced it has completed its acquisition of Repucom, the global leader in sports measurement, evaluation and intelligence.

  • 15-06-2016

    Thrill of the Chase: 59% of Global Consumers Enjoy the Hunt for a Good Deal

    Part of the fun of shopping is the thrill of the chase and 59% of global respondents say they enjoy taking the time to find bargains. This is a particularly strong motivator in North America (68%) and Latin America (64%).

  • 30-05-2016

    Nielsen Singapore awarded Agency of the Year for the fifth consecutive year

    .

  • 17-05-2016

    Global Consumer Confidence Reflected Divergent Trends Around the World in Q1

  • 03-05-2016

    Nielsen Releases First-Ever Global Responsibility Report, Aligned With GRI G4

  • 26-04-2016

    Nielsen: Nearly 75% of Global Consumers List Brand Origin as Key Purchase Driver

  • 12-04-2016

    Nielsen Launches Marketing Cloud to Transform the Way Marketers Connect with Consumers

  • 05-04-2016

    The Dirt on Cleaning: Men Share More of the Load Than You Think

  • 23-03-2016

    25 Markets to Deliver Nielsen Total Digital Campaign Measurement by End of 2016

  • 16-03-2016

    Keep Calm and Watch Video: A Global Study of Traditional TV and Streaming Shows Most Consumers Have No Plans to Cut Cord

  • 01-03-2016

    Nielsen Promotes Megan Clarken to President of Product Leadership

  • 02-02-2016

    Recession Mentality Continues for Many; Terrorism Fears and Immigration Concerns Escalate in North America and Europe

  • 20-01-2016

    New Technology Offers Consumers Worldwide Greater Access to Borderless Shopping

  • 13-01-2016

    Nielsen Promotes Angela Talton to Chief Diversity Officer

  • 15-12-2015

    Nielsen Promotes Steve Hasker to Global President and Chief Operating Officer

  • 03-11-2015

    U.S. Consumer Confidence Soared in Q3 to a 10-Year High

  • 03-11-2015

    Singapore Consumer Confidence Index Scaled Up Two Points to Clinch World’s 12th Most Optimistic Country in Third Quarter 2015

  • 17-10-2015

    Sustainability continues to gain momentum among Singaporeans and Southeast Asian consumers

  • 12-10-2015

    Consumer-Goods' Brands That Demonstrate Commitment to Sustainability Outperform Those That Don’t

  • 29-09-2015

    Word-of-Mouth Recommendations Remain the Most Credible Source of Advertising Among Southeast Asian Consumers

  • 28-09-2015

    Recommendations From Friends Remain Most Credible Form of Advertising Among Consumers; Branded Websites Are the Second-Highest-Rated Form

  • 09-09-2015

    Nielsen Provides Pro Bono Support to the Greater Chicago Food Depository

  • 25-08-2015

    Global Baby Food / Formula Sales to Reach Nearly $30 Billion; Diaper Market to Surpass $29 Billion

  • Global | 25-08-2015

    Oh Baby! Baby Food and Formula Sales Will Reach Nearly $30 Billion Around the World

  • 20-08-2015

    A Shift in Shopper Dynamics Provides New Opportunities for Singapore Retailers

  • 27-07-2015

    Global Consumer Confidence: Optimistic Overall, Europe Rises Despite Escalating Greek Debt Crisis

  • 27-07-2015

    Singapore Consumer Confidence Index Dropped One Point in Second Quarter 2015

  • 15-07-2015

    Eric Dale Appointed Nielsen’s New Chief Legal Officer

  • 14-07-2015

    Nielsen to Launch Digital Ad Ratings in Seven Markets Across Asia and Latin America

  • 14-07-2015

    Nielsen Launches Digital Ad Ratings Solution in Singapore, Changing the Game for Digital Advertising

  • 23-06-2015

    Consumers in Developing Countries are More Likely to be 'Early Adopters' of New Products

  • 16-06-2015

    Nielsen Names Technology Veteran, James Powell, Global Chief Technology Officer

  • 11-06-2015

    Nielsen: Asian-American Buying Power Increased by More than $50 Billion in One Year—Expected to Hit $1 Trillion by 2018

  • 27-05-2015

    Nielsen Singapore is Market Research Agency of the Year 2015

  • 19-05-2015

    2015 Opens Optimistically for Consumers

  • 01-05-2015

    Sixty-Nine Percent of Global Consumers Think that Face-to-Face Interactions are Being Replaced by Electronic Ones

  • 29-04-2015

    More Than Half of Global Consumers Are Willing to Buy Groceries Online

  • 27-04-2015

    Nielsen Listed on DiversityInc’s Top 50 Companies for Diversity for Second Consecutive Year

  • 11-11-2014

    Consumer Confidence in Singapore rebounds

  • 31-10-2014

    Nielsen acquires Affinnova

  • 21-10-2014

    Adobe and Nielsen To Create Industry's First Comprehensive Measurement Platform for Digital Content

  • 26-08-2014

    Global Online Purchase Intentions Have Doubled Since 2011 for E-Books, Toys, Sporting Goods; Online Market for Pet and Baby Supplies, Other Consumable Products Also Growing

  • 17-06-2014

    Global Consumers are Willing to Put Their Money Where Their Heart is When it Comes to Goods and Services from Companies Committed to Social Responsibility

  • 28-05-2014

    Global Consumers Embrace the Share Economy

  • 03-03-2014

    Nielsen Announces Senior Marketing and Communications Appointments

  • 24-02-2014

    Nielsen Announces Management Changes

  • 14-01-2014

    Press Release Savings and Investments

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  • 22-12-2013

    Press Release Template

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  • 30-10-2013

    Consumer Confidence Plateaus In Southeast Asia; Strong Focus On Saving And Economising Household Expenses

    Consumer confidence in Southeast Asia in Q3 2013 continues to rank among the highest globally, despite having leveled out in the latest quarter, while consumers indicate they are focusing more on saving for the future and re-prioritizing their discretionary spending to save on household expenses, according to the latest Consumer Confidence Index released today by Nielsen.

  • 30-10-2013

    Southeast Asian Consumers Enticed By Retail Loyalty Programs: Nielsen

    Mobile phone brands, mobile service providers and financial institutions feature highest in consumers’ loyalty set; alcoholic beverages garner lowest loyalty levels. Price and quality the most likely attributes to encourage switching of brands, services or retailers.

  • 17-09-2013

    Online Ad Credibility On The Rise In Southeast Asia

    “Earned” advertising in the form of word-of-mouth recommendations from family and friends continues to be the most influential source of advertising among Southeast Asian consumers, according to research released today by Nielsen.

  • 23-07-2013

    Consumer Optimism Remains In Southeast Asia; Growing Focus On Future Financial Security

    With Southeast Asian markets continuing to display economic resilience and ongoing growth, consumers across the region remain optimistic, and a large proportion are focusing on saving for the future, according to the latest Consumer Confidence Index released today by Nielsen.

  • 02-07-2013

    Asia Pacific Consumers The Most Label-conscious In The World

    Asia Pacific consumers are the most likely to be won over by designer brands with around three in five (61%) willing to pay more for designer products, higher than any other region, according to a new online study from Nielsen.

  • 01-05-2013

    Economic Optimism Continues Among Asia Pacific Consumers: Nielsen

    Consumers in the Asia Pacific region continue to display high levels of optimism. Consumer confidence increased two index points to 103 in Q1 2013 when compared to the previous quarter and remained stable versus the same quarter a year ago, according to the latest Consumer Confidence Index from Nielsen.

  • 22-01-2013

    Asia Pacific: Brand Familiarity Improves Success Of New Product Launches

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  • 13-11-2012

    Social Media - Mobile Devices Driving Social Media Engagement

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Press Enquiries

For press enquiries about Nielsen’s business, leadership and corporate events (such as quarterly earnings), please contact: corporatepressinquiries@nielsen.com

 

For press enquiries about Nielsen’s insights in specific industries or regions of the world, please contact the appropriate Nielsen Communications representative below:

S.E. Asia, N. Asia, Pacific: Deanie Sultana

Australia: Jackie Helliker

New Zealand: Jackie Helliker

Japan: Soichiro Nishimura

Korea: Lim Ji Eun

Indonesia: Miladinne Lubis  

Philippines: Liza Martija

Malaysia: Sonia Gomez

Singapore: Sweta Patra

Thailand: Matooros Maneeruttanaporn

Vietnam: Van Tran

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