In today’s world, success is all about understanding and reaching your target shoppers. In an increasingly competitive and fragmented retail landscape, mass marketing is no longer the most efficient and cost-effective option.
At Nielsen, we go beyond basic demographic targeting to help you understand who your most valuable customers are, as well as where and how to find them.
By targeting shoppers at the most granular level with accuracy and precision, you can also examine the lifestyle and lifestage of your target consumer to find out where they live, shop and socialise, as well as what they buy today in order to develop focused and efficient marketing strategies.
We integrate insights from our shopper panel of 10,000 households with sales information, media consumption and attitudinal data, to help you match products with shoppers and stores to maximise your potential, without the gamble.
We can profile your shopper segments who represent the maximum opportunity for growth and the highest return on marketing investment, and get the right messages to these groups at the right time and place.
Retailers can use this information to:
Brands can benefit from demographic segmentation by: