| Monday, 23rd November | |
| 8:00 | Arrival of participants |
| 08:15 - 08:45 | Registration and Refreshments |
| 09:00 - 09:15 | Welcome: Hany Mwafy, Managing Director,North Africa, The Nielsen Company |
| 09:15 - 09:30 | New Era of Marketing ,Christophe Cambournac - President, Asia Pacific, India, Middle East and Africa, The Nielsen Company |
| 09.30- 11.00 | Keynote Address: Martin Lindstrom- session 1 |
| 11:00 - 11:30 | Coffee break and Networking |
| 11:30 - 13:00 | Keynote Address: Martin Lindstrom- session 2 |
| 13:00 - 14:00 | Lunch |
| 14:00- 15:00 | Keynote Address: Martin Lindstrom- session 3 |
| 15:00 - 15:30 | Coffee break at the knowledge Cafe |
| 15:30- 17:00 | Keynote Address: Martin Lindstrom- session 4 |
| 17:00 - 18:00 | The revealing of Egypt's most remarkable BRANDS |
| Tuesday, 24th November | |
| 08:30 - 09:00 | Refreshments |
| 09:00 - 10:00 | Dr. A.K. Pradeep, CEO Neurofocus |
| 10.00-10.25 | Q & A |
| 10:30- 11:00 | The Changing Consumers of the 21st, century, Piyush Mathur, Managing Director MENAP, The Nielsen Company |
| 11.00 - 12:00 | Coffee break at the knowledge Cafe |
| 12:00- 12:30 | Creativity Online and How Brands Are Embracing Changes in Consumer Behaviour, Ed Sanders, lead Product Marketing Manager for YouTube in Europe, the Middle East and Africa |
| 12.30-13.00 | The definitive digital marketing panel |
| 13:00- 14:00 | Lunch |
| 14:00- 14:30 | Bengt Eriksson, Managing Director, Middle East, Landor Associations |
| 14.30-14.45 | Q & A |
| 15:00- 15:30 | Media Accountability the challenge of measuring Media fragmentation and latest Global Trends,Toni Petra, Managing Director of AGB Nielsen Media Research’s Corporate Support Centre |
| 15:30-16:30 | Coffee break at the knowledge Cafe |
| 16.30-17.30 | The definitive marketing panel |
| 17:30- 18:00 | Announcing the Best Marketing Campaign--live voting |
| 18:00 - 18:05 | Closing conference remarks, Hany Mwafy, Managing Director, North Africa The Nielsen Company |
| Panelists | Hasan El-Khattib, Managing Director for The Carlyle Group- Egypt & North Africa |
| Hussam Abdul Qader, General Manager Marketing & Group Executive Member of Almarai Company | |
| Wael Fakhrany, Managing Director Google | |
| Con O'Donnel, CEO Sarmady | |
| Nielsen reserves the right to amend the programme and is not responsible for cancellations due to unforeseen circumstances. | |
| Nielsen accepts no responsibility for statements made orally or in written material distributed by any of its speakers at its conferences. | |
| In addition, Nielsen is not responsible for any copying, republication or redistribution of such statements. | |
