Services
Nielsen is a global information and media company with leading market positions and recognized brands in marketing and media information, online intelligence, business publications and trade shows. Our clients rely on Nielsen’s information, insight, and analysis for their sales and marketing solutions.
consumer
We measure markets and trends at the retail level, in the home and on-the-go. We offer customized consumer research services focused on specific issues and opportunities. We evaluate and forecast the potential market for new products. We identify and help clients reach specific consumer segments. We track the results of marketing and sales programs. We provide advanced analytical service for marketing and merchandising planning. And we provide integrated combinations of products and services aimed at revolutionary solutions to clients’ key issues. Our services help clients understand competitive results, diagnose and solve problems, improve brand and banner performance, develop and launch new products and identify new growth opportunities. Learn More 
Media
We measure the audiences for all types of electronic and print media, on all available technologies, from iPods to newsprint. We gather and deliver competitive information about advertising expenditures and creative content. We measure motion picture box office results and CD, DVD and book sales, and provide integrated entertainment information services. We offer media planning information and software services and advertising rate and circulation data across print and electronic media.
Our services help clients understand consumer behavior across all their media and entertainment options, set the value of commercial time and space, monitor their competitors, plan and conduct media campaigns and develop innovative media promotion methods.
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Business
We provide market-focused, integrated information and sales and marketing solutions that help businesses go to market more effectively and efficiently.
Serving seven major market groups, and 30 individual industries, spanning the entertainment, media and marketing, retail, travel and performance, design, and life sciences industries, Nielsen provides business-to-business products and services in print, online and in person.
Our 42 publications, more than 135 trade shows and conferences, and 185 digital products and services offer insight, analysis and face-to-face contacts to help professionals better understand their markets, serve their customers and grow their businesses. Learn More
