Consumer

We measure markets and trends at the retail level, in the home and on-the-go. We offer customized consumer research services focused on specific issues and opportunities. We evaluate and forecast the potential market for new products. We identify and help clients reach specific consumer segments. We track the results of marketing and sales programs. We provide advanced analytical service for marketing and merchandising planning. And we provide integrated combinations of products and services aimed at revolutionary solutions to clients' key issues.

Our services help clients understand competitive results, diagnose and solve problems, improve brand and banner performance, develop and launch new products and identify new growth opportunities.

Consumer Loyalty

In today's dynamic and highly competitive retail environment, customers have more choices than ever. Add to that an increasingly diverse set of needs and wants and it is evident why many retailers and their manufacturer partners are turning to Loyalty Marketing to drive customer value, retention and growth. Nielsen helps clients maximize the power of their loyalty program. We help clients understand their customers completely and transform that knowledge into actions that drive value for customers and efficiencies and growth for our clients. Learn More

Find out more about our Featured Businesses providing this service:  Nielsen Loyalty, Consumer Panel Solutions (ACNielsen Homescan and Spectra), ACNielsen Customized Research.

Retail Performance

Nielsen provides its clients with a thorough understanding of their retail performance and how it compares to their competitors, helping them in formulating effective sales and marketing strategies. We provide clients with continuous tracking of product sales to consumers based on information gathered at the retail point-of-sale. We integrate information from a variety of sources to provide accurate, decision-ready reporting and coverage of a broad array of retail channels. Learn More

Find out more about our Featured Businesses providing this service: ACNielsen Retail Measurement Services.

Promotion Efficiency and Effectiveness

For many companies, promotion costs are their biggest single area of expenditure, and understanding the impact and worth of that spend is of critical importance.  Nielsen helps its clients monitor and measure the impact and effectiveness of their promotions, analyze brand-switching behavior and understand normal vs. promotional purchasing, understand the impact of different promotional tactics, develop optimal promotional strategies and fine-tune existing promotional programs. Learn More

Find out more about our Featured Businesses providing this service: ACNielsen Retail Measurement Services, Consumer Panel Solutions (ACNielsen Homescan & Spectra), ACNielsen Analytical Consulting.

Distribution

Distribution with the right retailers is critical to maximizing consumer reach and penetration. The right strategy to ensure optimal retail distribution and positioning is critical to deliver sales of both new and existing products. Nielsen helps clients manage their distribution strategy with retail data that tracks overall sales performance and the effectiveness of marketing and sales strategies among individual retailers.  Learn More

Find out more about our Featured Businesses providing this service: ACNielsen Retail Measurement Services, ACNielsen Customized Research.

Pricing

Nielsen helps its clients with the fundamental task of developing the correct regular pricing strategy for today’s marketplace.  Our services help clients get the value equation right for consumers based on a thorough understanding of the regular pricing dynamics influencing the consumer decision-making process..  Learn More

Find out more about our Featured Businesses providing this service: ACNielsen Retail Measurement, ACNielsen Analytic Consulting.

New Product Development and Introduction

Nielsen offers a range of capabilities to provide clients with answers for their most critical product launch issues and help them bring new products to market more successfully.  
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Find out more about our Featured Businesses providing this service: BASES, ACNielsen Retail Measurement Services, ACNielsen Customized Research, ACNielsen Analytic Consulting.

Brand / Category / Market / Competitive Dynamics

Nielsen helps brand, category and sales managers in developing successful strategies based on clear insights into:

• what consumers are purchasing in and across stores,
• how our clients are performing versus the competition and how they can stay one step ahead, and
• how to evaluate the performance of a product category and the brands within it. 

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Find out more about our Featured Businesses providing this service: ACNielsen Retail Measurement Services, Consumer Panel Solutions (ACNielsen Homescan and Spectra), ACNielsen Customized Research, ACNielsen Analytic Consulting, Nielsen Product Placement services.

Consumer Segmentation and Targeting

Nielsen provides clients with world-class segmentation and targeting services that help them identify high-value consumers, uncover new opportunities to communicate with specific consumer segments and execute marketing and sales efforts at the store level.  Our innovative segmentation platforms use a combination of demographic, consumption, media, and attitudinal data to help clients identify and profile consumers who represent the greatest opportunity for growth. 

Find out more about our Featured Businesses providing this service: Consumer Panel Solutions (ACNielsen Homescan and Spectra), TDLinx, Claritas.