Consumers around the globe are feeling stretched due to changes in lifestyle, challenging working hours and longer commutes. Hyperconnectivity, rapid urbanisation and changes in households are influencing buying decisions of global consumers.
Join our Nielsen Thought Leadership experts around our regions as they share global insights and regional examples as to why today's businesses need to revisit the definition of 'convenience' as more than a retail format and increasingly a consumer need.
Beyond in-store clinics and the traditional health care aisle of the store, a handful of departments should be top of mind for drug store retailers where more multicultural dollars are spent in comparison to non-Hispanic whites.
By mid-century, the U.S. will be a “majority minority” nation. By 2060, fewer than five in 10 will be white non-Hispanic. This level of demographic change represents a remarkable challenge for retail real estate investors, developers, advisers and retailers. It’s also a remarkable opportunity.
African-American consumers are more relevant than ever in today’s ever-shifting entertainment market—and their choices are affecting the whole entertainment industry. To capture this influential demographic’s attention, marketers must understand African Americans’ specific tastes and habits to provide content that best suits their interests and needs.
With a current buying power of $1 trillion that is forecasted to reach $1.3 trillion dollars by the year 2017, the importance of connecting with African-American consumers is more important than ever. Importantly, these consumers are distinct from other consumer groups, and understanding them is critical to making lasting connections.