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Nielsen in Thailand: What We Measure
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Retail
Measuring what consumers buy is at the core of Nielsen. We offer a unique set of tools that examine key business trends by product, category or market using retailer scanner-based sales and causal information gathered weekly from retail outlets. Where electronic data is not available, we use detailed field audits.
This information enables you to identify the “why” as well as the “what” behind changes in product sales for fine-tuned marketing strategies.
Questions about how Nielsen's research and analysis
can help your business grow?
General Inquiries
323 26th-28th Floor United Center Building
Silom Road Bangrak
Bangkok, Thailand 10500
tel + 662-2344520 662-2372215
fax + 662-2367747