Global consumer confidence held steady in Q4 2013 with an index of 94, the third straight quarter where confidence was at that level. At the end of the year, global confidence was a point higher than at the beginning of the year and three points higher than in Q4 2012. In the 60 markets that Nielsen measures, confidence increased in 26, decreased in 32 and remained flat in two.
Asia-Pacific was the only region to post an increase for the quarter, as consumer confidence increased one index point to 105. Regional consumer confidence declined three index points in North America (95), two points in Middle East/Africa (90) and one point in Europe (73). Confidence remained flat in Latin America with an index of 94.