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Measurement
For decades, The Nielsen Company has been a leader in research innovation, data integrity and client accountability.
The Nielsen Company's diverse panels, integrated databases and market-defining methodologies provide the most meaningful view of what consumers watch and buy.
Across continents and industries, The Nielsen Company measures activity and engagement at every consumer touchpoint – from TV screen to smartphone, from viral video to shopping cart. More importantly, our broad range of data collection tools enables us to merge cross-industry intelligence to provide deeper insight into current markets, creating future opportunities for growth.
What We Measure
How We Do It
We're always innovating to keep pace with market trends and the increasingly diverse, demanding and connected consumer.
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