Advertising Measurement

Nielsen tracks advertising activity and expenditure in the Turkish advertising market (which grew 30% in 2010 compared to the year before) across Television, Radio, Print, Outdoor, Cinema and Internet. We provide tools that allow clients to check their media investment, alert them to competitor’s advertising, and compare their plans with actual campaigns.

How We Do It

• Television
  We monitor advertisement activity on 111 national TV stations and 10 local TV stations. As a result of this process we are able to provide advertisement expenditure data on a spot by spot basis separately or cumulatively. Also, all new creative is captured and delivered on a daily basis.
• Radio
  We monitor and report advertisement activity across 43 national radio stations separately or cumulatively with other mediums on a daily, weekly, and monthly basis. Clients also have access to clips of commercials on a daily basis.
• Press (Dailies & Magazines)
  We digitally monitor 34 national newspapers and 170 magazines with advertising activity being reported separately or cumulatively. Images of the advertisements can be accessed on a daily basis through our online tools.
• Cinema & Outdoor
  We report advertisement activity for 90 percent of cinema and outdoor with parameters such as category, advertiser and brand detail.
  

Why Nielsen?
Nielsen company measures expenditure and creative content in 40 of the world's leading advertising markets.. Through a network of affiliates, coverage is extended to more than 70 countries, representing 85 percent of the world's advertising expenditure.