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Retail Measurement
Gathering point-of-sale (POS) data in retail stores of all types and sizes, we are able to measure clients’ market performance, solve marketing and sales issues, and capture growth opportunities. Nielsen offers a unique set of tools to show exactly how your product is performing in the marketplace compared with competitors. Nielsen expertly delivers local and global insights into consumer behavior and product sales across categories, and continents.
How We Do It
Our POS technology captures continuous sales and price data from virtually every major retail chain and independent stores, helping you understand immediately the trend in retail trade. We can provide you with data on product sales, market share, distribution, pricing, and merchandising conditions in tens of thousands of retail outlets for you to apply to your specific business issues and situations.
How We Do It
We're always innovating to keep pace with market trends and the increasingly diverse, demanding and connected consumer.
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