Television Measurement

Today’s consumers are watching more TV than ever. With our expansive and representative television panels, Nielsen tracks viewing behaviour, revealing detailed programming and commercial engagement. And because viewers now have multiple screens to choose from, we measure how people use and engage with content across TVs, PCs and mobile phones.

TV Ratings
Nielsen delivers and analyses television audience data in Turkey every day, 7 days a week, 365 days a year, providing a detailed analysis of consumer viewing behaviour and demographic information. Our measurement technologies continually evolve and keep pace with advancements in consumer electronics, ensuring our clients benefit from the latest developments in audience measurement in Turkey and worldwide.

How We Do It
Nielsen provides detailed analyses drawn from minute-by-minute tuning and viewing data, from a panel representing the urban Turkish population aged 5+. Equipped with UNITAM technology, our meters are installed in 2,500 Turkish homes, providing information not only about what is being viewed on each set, but also which household members are watching.

Why Nielsen?
Nielsen invented TV audience measurement and analytics. Our founder, Arthur C. Nielsen, introduced his very first television-metering device in 1936, when there were about 200 TV sets in the world. Today, Nielsen continues to invest in technology, methodology and panel recruitment to ensure we remain the unquestioned leader in the field. We measure more than 40% of the world’s viewing behaviour – hundreds of channels, thousands of programs, millions of viewers.

We currently manage more television audience measurement panel households than any other international television audience ratings provider in the world, establishing common currencies used by TV broadcasters, agencies and advertisers in many markets.