Brand & Portfolio Management

Nielsen can help mix and manage your product porfolio to boost profitability while positioning your brand for future market expansion, brand extension and growth.

How We Can Help
To grow your brand, Nielsen can help you design product, distribution, price and promotion strategies to meet short- and long-term marketing goals. Our data and analysis show you where consumer needs are headed so that your brand and portfolio are aligned with present and future customers. Through insights that go deeper than numbers and analysis that goes beyond sales trends, we pinpoint specific strategies in media and retail execution that help maximize revenue opportunities.

How We Do It
Our comprehensive solutions include:

• Strategies based on proven models and global insights drawing on exclusive retail data.
  
• Tools for monitoring and optimizing brand performance across a wide variety of products and across global markets.
  
• Reports of retail, consumer and media data across all stages of product management.
  
• Definitions of evolving consumer needs relative to your current portfolio.
  
• Analysis of attitudinal and behavioral data and insights.
  
• Outlines of where products, assets or services have the highest potential for success – by geography, audience, channel and location.
  
• Recommendations on which – products, assets or services deserve proactive investment.

Why Nielsen?
With a broad view of media and consumer spending, Nielsen identifies the vital link between what consumers watch and what they buy. Our services and capabilities also enable monitoring of multinational marketing plans with expertise and integrated solutions that can provide both local and global insights.

Learn more about portfolio optimization.